Section one: Contracting authority
one.1) Name and addresses
AHDB (Defra Network eTendering Portal)
Middlemarch Business Park
Coventry
CV3 4SU
Contact
Sarah Waters
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
Buyer's address
https://defra-family.force.com/s/Welcome
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture and Horticulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
AWARDED CONTRACT 2023-646 AHDB Social Media requirements
Reference number
2023-646
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
AWARDED CONTRACT - AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £5,000,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UK
two.2.4) Description of the procurement
AWARDED CONTRACT - AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 70
Cost criterion - Name: Cost / Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-035729
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
23 February 2024
five.2.2) Information about tenders
Number of tenders received: 16
Number of tenders received from SMEs: 16
Number of tenders received from tenderers from non-EU Member States: 16
Number of tenders received by electronic means: 16
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Lux Illuminating Brands Ltd
27 Maritime Street
Edinburgh
EH6 6SE
Telephone
+49 12345678
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
SC456008
Internet address
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £5,000,000
Total value of the contract/lot: £5,000,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
AHDB (Defra Network eTendering Portal)
Middlemarch Business Park
Coventry
CV3 4SU
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
six.4.2) Body responsible for mediation procedures
Defra Network eTendering Portal
Seacole Building, 2 Marsham Street
London
SW1P 4DF
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs