Tender

Call Tracking Software

  • Orbit Group Limited

F02: Contract notice

Notice identifier: 2021/S 000-011644

Procurement identifier (OCID): ocds-h6vhtk-02b4ee

Published 25 May 2021, 4:41pm



Section one: Contracting authority

one.1) Name and addresses

Orbit Group Limited

Garden Court

Coventry

CV3 2SU

Contact

Miss Emily Rogers

Email

emily.rogers@orbit.org.uk

Telephone

+44 7899856419

Country

United Kingdom

NUTS code

UK - United Kingdom

Internet address(es)

Main address

http://www.orbit.org.uk

Buyer's address

http://www.orbit.org.uk

one.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at

https://procontract.due-north.com/Advert/Index?advertId=79ad3fc5-6bbd-eb11-810c-005056b64545

Additional information can be obtained from the above-mentioned address

Tenders or requests to participate must be submitted electronically via

https://procontract.due-north.com/Advert/Index?advertId=79ad3fc5-6bbd-eb11-810c-005056b64545

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

Housing and community amenities


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Call Tracking Software

Reference number

DN544602

two.1.2) Main CPV code

  • 72212480 - Sales, marketing and business intelligence software development services

two.1.3) Type of contract

Services

two.1.4) Short description

Orbit Group, as part of its Orbit Homes development arm, runs its own Sales and Marketing activity for new developments and requires call tracking and monitoring software that enables the authority to accurately track visitor volumes to it’s webpages and inform the authority of levels of engagement in relation to its new development sites.

The requirement includes two call tracking packages (one for larger sites and one for smaller sites) that will include numbers made up of any variation of the following;

Dynamic number

Signage

Google My Business

Facebook Ads

Google Ads

Property Portals (Rightmove, New Homes For Sale, Zoopla, Help to Website, Share to Buy, Property Booking)

Brochures and Printed Collateral

Direct Mail

PR and Editorials

Emailers database

Emailers portals

Local press

Organic social media (Facebook and Instagram)

OOH

Radio

two.1.5) Estimated total value

Value excluding VAT: £150,000

two.1.6) Information about lots

This contract is divided into lots: No

two.2) Description

two.2.2) Additional CPV code(s)

  • 48480000 - Sales, marketing and business intelligence software package
  • 48482000 - Business intelligence software package

two.2.3) Place of performance

NUTS codes
  • UK - United Kingdom

two.2.4) Description of the procurement

Orbit Group, as part of its Orbit Homes development arm, runs its own Sales and Marketing activity for new developments and requires call tracking and monitoring software that enables the authority to accurately track visitor volumes to it’s webpages and inform the authority of levels of engagement in relation to its new development sites.

The requirement includes two call tracking packages (one for larger sites and one for smaller sites) that will include numbers made up of any variation of the following;

Dynamic number

Signage

Google My Business

Facebook Ads

Google Ads

Property Portals (Rightmove, New Homes For Sale, Zoopla, Help to Website, Share to Buy, Property Booking)

Brochures and Printed Collateral

Direct Mail

PR and Editorials

Emailers database

Emailers portals

Local press

Organic social media (Facebook and Instagram)

OOH

Radio

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

24

This contract is subject to renewal

No

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Open procedure

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

four.2) Administrative information

four.2.2) Time limit for receipt of tenders or requests to participate

Date

25 June 2021

Local time

12:00pm

four.2.4) Languages in which tenders or requests to participate may be submitted

English

four.2.7) Conditions for opening of tenders

Date

25 June 2021

Local time

12:00pm


Section six. Complementary information

six.1) Information about recurrence

This is a recurrent procurement: No

six.4) Procedures for review

six.4.1) Review body

The Royal Courts of Justice

London

Country

United Kingdom