Section one: Contracting authority/entity
one.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2LZ
Contact
Sarah Waters
Telephone
+44 2476478600
Country
United Kingdom
NUTS code
UKG13 - Warwickshire
Internet address(es)
Main address
https://defra.bravosolution.co.uk/
Buyer's address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Marketing & Social Media activities in the US, covering Beef, Lamb and Pork
Reference number
2021-547
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Alteration to closing date: Now 16th May at midday, changed from 5th May 2022. AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support.
The Service
MEAT: - Our focus is on growing our profile, reach and reputation, building awareness of British high quality meat in the US market, and driving relevant and engaged traffic to our website
www.meattheUKexporters.com. We want to continuously improve how we curate content across our social media channels (Facebook & Instagram, and possibly to consider LinkedIn) to enable effective communication about the breath of our work.
The contract is for one year +1+1
Value is £70,000 per annum, a possible £210,000 if all extensions are taken up, exclusive of VAT
Section six. Complementary information
six.6) Original notice reference
Notice number: 2022/S 000-008776
Section seven. Changes
seven.1.2) Text to be corrected in the original notice
Section number
IV
Place of text to be modified
IV.2.2
Instead of
Date
5 May 2022
Local time
12:00pm
Read
Date
16 May 2022
Local time
12:00pm