Section one: Contracting authority
one.1) Name and addresses
Newcastle University
Newcastle University, King's Gate
Newcastle upon Tyne
NE1 7RU
Contact
Natalie Morton
Telephone
+44 1912086396
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University
Reference number
DN533999
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University with the implementation of Google Analytics and Google Tag manager 360 and to provide ongoing support. Specifically:
• Analytics 360 license
• Tag manager 360 license
• Implementation and ongoing support
The supplier will support with the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation – nationally and internationally.
The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the platform develops.
We also require a Google Analytics and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation:
• Measurement requirement scope
• Audit existing GA account
• Audit existing GTM set up
• Data layer build specifications
• Tag and pixels implementation via GTM
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £56,000
two.2) Description
two.2.1) Title
Platforms and Analytics
Lot No
4
two.2.2) Additional CPV code(s)
- 72000000 - IT services: consulting, software development, Internet and support
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services.
The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team.
Our vision for marketing at Newcastle encompasses the following:
• embracing a ‘digital first’ approach;
• encouraging our team through personal growth;
• engaging with our clients and audiences;
• delivering an exceptional marketing strategy.
There will be six lots on this DPS:
1) web services, SEO and digital content;
2) graphic design and print, branding, copywriting;
3) programmatic advertising management, media buying, public relations;
4) social media, paid search and paid social;
5) international;
6) platforms.
two.2.5) Award criteria
Quality criterion - Name: Ability to meet programme timeline / Weighting: P/F
Quality criterion - Name: Quality: Ability to meet the Task Description / Weighting: 70
Quality criterion - Name: Price / Weighting: 30
Price - Weighting: 30
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the setting up of a dynamic purchasing system
four.1.6) Information about electronic auction
An electronic auction will be used
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 129-318079
four.2.8) Information about termination of dynamic purchasing system
The notice involves the termination of the dynamic purchasing system published by the above contract notice
Section five. Award of contract
Contract No
NU1589-17
Lot No
4
Title
(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
10 May 2021
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Crunch DMC Ltd
SF7 Ethos Building
Swansea
SA1 8AS
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £56,000
Total value of the contract/lot: £52,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Newcastle University
Tyne and Wear
N1E 7RU
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Newcastle University
Tyne and Wear
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
The University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach.
six.4.4) Service from which information about the review procedure may be obtained
Newcastle University
Tyne and Wear
Country
United Kingdom