Section one: Contracting authority
one.1) Name and addresses
British Library
https://www.bipsolutions.com
London
NW1 2DB
Contact
Andy Kemp
Telephone
+44 1937546387
Country
United Kingdom
Region code
UK - United Kingdom
National registration number
United Kingdom
Internet address(es)
Main address
https://www.delta-esourcing.com/
Buyer's address
https://www.delta-esourcing.com/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Recreation, culture and religion
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
002162 Digital Advertising and Specialist Marketing Support Framework
Reference number
002162
two.1.2) Main CPV code
- 79341400 - Advertising campaign services
two.1.3) Type of contract
Services
two.1.4) Short description
The British Library (BL) is leading a collaborative tender with the DCMS Museums and Galleries and other charitable organisations working in the cultural events, museums and galleries sector to set up a Framework Agreement to deliver their specialist media buying advertising and marketing. The primary organisations expected to utilise this arrangement as Contracting Authorities are: British Library British Museum City of London Corporation (Barbican and Tower Bridge) Museum of London National Army Museum National Gallery Natural History Museum National Museums and Galleries on Merseyside (NML) National Portrait Gallery Oxford University Gardens, Libraries and Museums Royal Botanic Gardens Kew Science Museum Group Tate The National Archives V&A
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £1 / Highest offer: £4,000,000 taken into consideration
two.2) Description
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UNITED KINGDOM
two.2.4) Description of the procurement
The British Library (BL) is leading a collaborative tender with the DCMS Museums and Galleries and other charitable organisations working in the cultural events, museums and galleries sector to set up a Framework Agreement to deliver their specialist media buying advertising and marketing. The primary organisations expected to utilise this arrangement as Contracting Authorities are: British Library British Museum City of London Corporation (Barbican and Tower Bridge) Museum of London National Army Museum National Gallery Natural History Museum National Museums and Galleries on Merseyside (NML) National Portrait Gallery Oxford University Gardens, Libraries and Museums Royal Botanic Gardens Kew Science Museum Group Tate The National Archives V&A With the permission of the British Library as Contract Managers, any charitably funded organisation working in the cultural events, museums and galleries sector or Government funded public body will have access to this Framework Agreement. The purpose of this procurement is to source a minimum of two and maximum of four suppliers per specialist area demonstrating the capability and capacity to deliver services providing the optimal mix of quality and cost across the different aspects of digital advertising and specialist marketing support within the current landscape described below. The specialist areas are split into:- Digital Advertising Digital Production SEO & PPC Other Digital Services Retail Fundraising Community marketing Education marketing
two.2.5) Award criteria
Quality criterion - Name: Expertise in selected specialist area / Weighting: 20
Quality criterion - Name: Audience Knowledge and Insight / Weighting: 20
Quality criterion - Name: Innovation and strategic, long term thinking / Weighting: 20
Quality criterion - Name: Account Management and reporting / Weighting: 20
Cost criterion - Name: Schedule of rates / Weighting: 20
two.2.11) Information about options
Options: Yes
Description of options
1 x 12 month optional extension
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-014472
Section five. Award of contract
Contract No
002162
Title
Digital Advertising and Specialist Marketing Support Framework
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
22 December 2023
five.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: 12
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 12
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
23red Limited
Victoria House, 1 Leonard Circus
London
WC2E 9NA
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
03974936
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Anything is Possible
Third Floor, Frederick House, 41-46 Frederick Place
Brighton
BN1 4EA
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
10910014
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
AKA UK
117 Digital Advertising and Specialist Marketing Support Framework
London
WC2H 8AD
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
03037241
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Altair Media Ltd
3rd & 4th Floor, 45 Gerrard Street
London
W1D 5QQ
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
08949094
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Crafted Media Limited
Hyde Park House, Crown Street
Ipswich
IP1 3LG
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
06662635
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Four Marketing and Media
The Hickman Building, 2 Whitechapel Road
London
E1 1FX
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
04721946
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Influence Digital Limited
40 Whitfield Street
London
W1T 2RH
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
07125666
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Krow
The Old Sawmills, Filleigh
Barnstaple
EX32 0RN
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
01057816
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Williams Commerce Ltd
60 Great Portland Street
London
W1W 7RT
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
07051709
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £4,000,000
Total value of the contract/lot: £4,000,000
Section six. Complementary information
six.3) Additional information
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=847150511
GO Reference: GO-202448-PRO-25706588
six.4) Procedures for review
six.4.1) Review body
British Library
96 Euston Road
London
NW1 2DB
Country
United Kingdom