Section one: Contracting authority
one.1) Name and addresses
West Midlands Growth Company
he Colemore Building, 20 Colemore Circus Queensway, Birmingham. B4 6AT.
Birmingham
B4 6AT
Contact
Zoe Middleton
Country
United Kingdom
NUTS code
UKG3 - West Midlands
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Visitor Economy-Marketing Assets and Campaigns
Reference number
2024-WMGC-0255
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
On the back of the Birmingham 2022 Commonwealth Games and the Business an Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile and reputation of the region• Create and sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets.
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £300,000
two.2) Description
two.2.1) Title
Lot 1 - Domestic Marketing Campaign
Lot No
Lot 1 - Domestic Marketing Campaign
two.2.2) Additional CPV code(s)
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services
- 79342000 - Marketing services
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKG3 - West Midlands
two.2.4) Description of the procurement
On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile & reputation of the region• Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;• Domestic marketing campaign (LOT 1) • International marketing campaign (LOT 2)• Assets and collateral (LOT 3)which will result in increased awareness of the region’s diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.
two.2.5) Award criteria
Quality criterion - Name: Quality Points - Domestic Marketing Campaign / Weighting: 90%
Price - Weighting: 10%
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Lot 2 - International Marketing Campaign
Lot No
Lot 2 - International Marketing Campaign
two.2.2) Additional CPV code(s)
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services
- 79342000 - Marketing services
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKG3 - West Midlands
two.2.4) Description of the procurement
On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile & reputation of the region• Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;• Domestic marketing campaign (LOT 1) • International marketing campaign (LOT 2)• Assets and collateral (LOT 3)which will result in increased awareness of the region’s diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.
two.2.5) Award criteria
Quality criterion - Name: Quality Points - International Marketing Campaign / Weighting: 90%
Price - Weighting: 10%
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Lot 3 - Assets & Content
Lot No
Lot 3 - Assets & Content
two.2.2) Additional CPV code(s)
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services
- 79342000 - Marketing services
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKG3 - West Midlands
two.2.4) Description of the procurement
On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile & reputation of the region• Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;• Domestic marketing campaign (LOT 1) • International marketing campaign (LOT 2)• Assets and collateral (LOT 3)which will result in increased awareness of the region’s diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.
two.2.5) Award criteria
Quality criterion - Name: Quality Points - Assets and Content / Weighting: 90%
Price - Weighting: 10%
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-002616
Section five. Award of contract
Contract No
2024-WMGC-0255
Lot No
1
Title
Domestic Marketing Campaign
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
3 April 2024
five.2.2) Information about tenders
Number of tenders received: 15
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 15
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Digitronix Ltd
Leeds
Country
United Kingdom
NUTS code
- UKE - Yorkshire and the Humber
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £105,000
Total value of the contract/lot: £104,835
Section five. Award of contract
Contract No
2024-WMGC-0255
Lot No
2
Title
International Marketing Campaign
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
3 April 2024
five.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 12
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
BBC Global News Ltd
London
Country
United Kingdom
NUTS code
- UKI - London
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £150,000
Total value of the contract/lot: £150,000
Section five. Award of contract
Contract No
2024-WMGC-0255
Lot No
3
Title
Assets and Content
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
3 April 2024
five.2.2) Information about tenders
Number of tenders received: 13
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 13
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Zedmill Ltd
Birmingham
Country
United Kingdom
NUTS code
- UKG - West Midlands (England)
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £45,000
Total value of the contract/lot: £39,400
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
West Midlands Growth Company Leadership Team
Birmingham
Country
United Kingdom