Scope
Reference
2025-780
Description
AHDB were seeking a specialist healthcare communication partner to help shape our health and nutrition strategy, providing credible evidence-based nutrition expertise to support our health care communications and stakeholder engagement plan. The contract award was announced on the 5th January 2026 Procurement identifier (OCID): ocds-h6vhtk-05d057
Contract 2. AHDB Health Care Professional communications Agency requirements
Supplier
Contract value
- £375,000 excluding VAT
- £450,000 including VAT
Above the relevant threshold
Date signed
28 January 2026
Contract dates
- 1 April 2026 to 31 March 2027
- Possible extension to 31 March 2029
- 3 years
Description of possible extension:
1+1
Main procurement category
Services
CPV classifications
- 79416200 - Public relations consultancy services
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Supplier
HRS Communications Ltd
- Public Procurement Organisation Number: PZDW-4749-LYZR
56 St Williams Way
Norwich
NR7 0AP
United Kingdom
Region: UKH15 - Norwich and East Norfolk
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: Yes
Public service mutual: Yes
Contract 2. AHDB Health Care Professional communications Agency requirements
Contracting authority
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
- Public Procurement Organisation Number: PBHX-8363-MBBV
Middlemarch Business Park
Coventry
CV3 4SU
United Kingdom
Contact name: Sarah Waters
Email: procurement@ahdb.org.uk
Region: UKG13 - Warwickshire
Organisation type: Public authority - sub-central government