Section one: Contracting authority
one.1) Name and addresses
UNIVERSITY OF KEELE
Keele Campus
NEWCASTLE
ST55BG
Contact
Lorraine Edwards
Telephone
+44 1782733255
Country
United Kingdom
NUTS code
UKG - West Midlands (England)
Internet address(es)
Main address
Buyer's address
https://in-tendhost.co.uk/universityofkeele/aspx/Home
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Prospective Student Engagement and Conversion
Reference number
KU/289/LJE/CD/2020
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Keele University wishes to appoint a supplier that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, The application funnel and the conversion activities required to meet challenging student recruitment targets across Foundation, UG and PGT levels for Home and international markets. The supplier should be able to provide sector insights and demonstrate an understanding of what is innovative in the marketplace and how it has transformed student engagement for Higher Education clients.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £792,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKG - West Midlands (England)
Main site or place of performance
Keele University Keele Staffordshire
two.2.4) Description of the procurement
Keele University is seeking to appoint a supplier for the provision of high quality and transparent prospective student engagement services.
It is also important that the appointed agency can demonstrate that it can continuously evaluate the performance of campaigns and support the University to achieve challenging student recruitment targets.
The University wishes to understand potential approaches to supporting the following digital marketing campaigns:
FY and UG 2022 - Home and International markets
• Apply to Keele for 2022/23 entry
• Course specific advertising as requested
• Brand level campaigns to raise awareness of Keele University and drive recruitment
• Recruitment for 2023/24 entry
• Conversion Phase - April to June 2022
• Clearing Phase - July to September 2022
PGT 2022
• Apply to Keele for 2022/23 entry
• Course specific advertising as requested
• Brand level campaigns to raise awareness of Keele University and drive recruitment
• Recruitment for 2023
• Conversion Phase - April to September 2022
• Recruitment "It's not too late to apply" 2022
two.2.5) Award criteria
Quality criterion - Name: 1. Proposed Management Structure, Responsibilities and Skills / Weighting: 30
Quality criterion - Name: 2. Explain how the Prospective Student Engagement agency can meet all of the Prospective Student Engagement and Conversion services requirements of the brief as outlined in Table C? / Weighting: 60
Quality criterion - Name: 1. Please explain how you would significantly improve rates of conversion from enquiry to application to enrolled student, within the University, resulting in an improved return on investment, better conversion rate and increase in student recruitment numbers? / Weighting: 50
Quality criterion - Name: Quality total of / Weighting: 700 marks
Price - Weighting: 300 marks
two.2.11) Information about options
Options: Yes
Description of options
The contract will run for an initial period of twelve months from 1st October 2021 to 30th September 2022 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2024 if extensions are agreed.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-000853
Section five. Award of contract
Title
Prospective Student Engagement and Conversion
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
27 April 2021
five.2.2) Information about tenders
Number of tenders received: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
UniQuest Ltd
Kent
Country
United Kingdom
NUTS code
- UKJ - South East (England)
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £792,000
Total value of the contract/lot: £792,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
High Court of England and Wales
Royal Courts of Justice
Strand London
WCA2 2LL
Telephone
+44 2079477882
Country
United Kingdom