Section one: Contracting authority
one.1) Name and addresses
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Middlemarch Business Park
Coventry
CV3 4SU
Contact
Sarah Waters
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
Buyer's address
https://defra-family.force.com/s/Welcome
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Representation work on behalf of AHDB covering the German and Austrian markets (principally covering lamb and beef)
Reference number
2024-721
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
AWARDED - AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets.
The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: 175,000 EUR / Highest offer: 525,000 EUR taken into consideration
two.2) Description
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- DE - Germany
Main site or place of performance
Germany
two.2.4) Description of the procurement
AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets.
The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 85
Price - Weighting: 15
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2025/S 000-000293
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
11 March 2025
five.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from other EU Member States: 3
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
AllPro Management Company s. r. o.
č.p. 63, Libá, 35131, Karovyvarsky Kray, Czech Republic
Karovyvarsky Kray
35131
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
08961794
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 522,000 EUR
Total value of the contract/lot: 435,000 EUR
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Middlemarch Business Park
Coventry
CV3 4SU
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
six.4.2) Body responsible for mediation procedures
DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS
Seacole Building, 2 Marsham Street
London
SW1P 4DF
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs