Section one: Contracting authority
one.1) Name and addresses
WEST MIDLANDS GROWTH COMPANY LIMITED
16 Summer Lane
BIRMINGHAM
B19 3SD
Contact
Charlene Joseph
Country
United Kingdom
Region code
UKG31 - Birmingham
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Business & Tourism's Familiarisation Visits
Reference number
2022-WMGC-0008
two.1.2) Main CPV code
- 55110000 - Hotel accommodation services
two.1.3) Type of contract
Services
two.1.4) Short description
The Business and Tourism Programme will conduct familiarisation visits for our key markets: Canada, UK, USA and Europe in July/August 2022 to coincide with the Commonwealth Games, showcasing Birmingham and the West Midlands region as a business events destination.
We will invite delegates who have a high potential to organize future business events in the West Midlands. To attract them to make the visit we would need to make the offer of a visit to the region as appealing as possible. Therefore, WMGC will need to procure hotel rooms for delegates to stay in during the games.
The purpose of the activity is to increase awareness of the region, change perceptions and engage with conference and business event organisers to educate, inspire and encourage them to bring their conference business to the region.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £29,850
two.2) Description
two.2.2) Additional CPV code(s)
- 55110000 - Hotel accommodation services
two.2.3) Place of performance
NUTS codes
- UKG3 - West Midlands
Main site or place of performance
As the crow flies from B16 post code
two.2.4) Description of the procurement
The BATP will conduct familiarisation visits for our key markets: Canada, UK, USA and Europe in July/August 2022 to coincide with the Commonwealth Games, showcasing Birmingham and the West Midlands region as a business events destination.
We will invite delegates who have a high potential to organize future business events in the West Midlands. To attract them to make the visit we would need to make the offer of a visit to the region as appealing as possible. Therefore, WMGC will need to procure hotel rooms for delegates to stay in during the games.
The purpose of the activity is to increase awareness of the region, change perceptions and engage with conference and business event organisers to educate, inspire and encourage them to bring their conference business to the region.
Key Outputs
• The ability to host delegates in region as part of a familiarisation programme is essential experience designed to raise awareness of the region and educate business event organisers on the offer presented by West Midlands.
• By hosting delegates during the games, we anticipate the activity to contribute towards building a sufficient future pipeline of conference bids in order to secure 11 conference wins by 2026.
• Integrating with the work of the Conference Ambassador Network, it will allow us to connect both local ambassadors and HQ decision makers on territory.
Rationale for Procurement
• As part of the BATP, hosted familiarisation visits will be held during summer 2022 for key markets (UK, Europe and N America).
• These visits will highlight the best of Birmingham and West Midlands products (conference/meeting venues, accommodation, experiences, dining) to key contacts, supporting both awareness and appetite for travel to the region.
• There will be a cross programme collaboration between WMGC and VisitBritain in-market teams to deliver this activity.
• The FAM visits will support relationships with key buyers to strengthen the region's image and increase the volume and value of business events coming into the region by stimulating future growth within the sector and supporting markets that produce high value.
We require hotel accommodation that can provide 15 x Bedroom, Bed & Breakfast from Wednesday 27th July 2022 - Saturday 6th August 2022 for our delegates.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The services can be provided only by a particular economic operator for the following reason:
- absence of competition for technical reasons
Explanation:
It is the intention of West Midlands Growth Company Ltd to directly award The Malmaison Birmingham the contract due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used.
In the case of this procurement competition is absent and only one supplier can provide the service or has capacity to complete on the scale required as we approached 8 Hotel providers and only The Malmaison Birmingham was the only hotel to have availability on the dates that we requested with the number of rooms required.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
Section five. Award of contract
Contract No
2022-WMGC-0008
Title
Business & Tourism's Familiarisation Visits
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
20 April 2022
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Malmaison Hotel Birmingham
1 Wharfside Street, The Mailbox
Birmingham
B1 1RD
Country
United Kingdom
NUTS code
- UKG31 - Birmingham
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £29,850
Total value of the contract/lot: £29,850
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Commercial Working Group
16 Summer Lane
Birmingham
B19 3SD
Country
United Kingdom