Section one: Contracting authority
one.1) Name and addresses
University of Sunderland
3rd Floor Edinburgh Building, Chester Road
Sunderland
SR1 3SD
Contact
Andrea Brook
Country
United Kingdom
NUTS code
UKC23 - Sunderland
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Planning and Buying Services
Reference number
UoS/Media Planning and Buying/1021
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Awarded The University of Sunderland and its subsidiaries would like to invite tenders to provide planning, sourcing and purchasing of media, using different media channels for its student recruitment and brand awareness campaigns and other advertising requirements, including B2B media buying.Working with the University of Sunderland and its subsidiaries commencing approximately April 2022, the tender is for a period of 3 years’ with the option to extend for 2 years’ in 12 monthly increments. The overall contract value is estimated at GBP £3 million over 5 years’ (the maximum contract length) i.e. GBP £600,000 per annum (excluding VAT where applicable) - note there are no guarantees on spend levels. We also reserve the right to spend an additional 100% of the original anticipated budget, subject to changes to requirements across the University, for the duration of the award, and purchase some elements of local media directly where we have existing contracts.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £3,000,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- 79341200 - Advertising management services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79341100 - Advertising consultancy services
two.2.3) Place of performance
NUTS codes
- UKC23 - Sunderland
- UKI4 - Inner London – East
Main site or place of performance
Sunderland, Tyne & Wear, North East of England, Canary Wharf, London, and Hong Kong
two.2.4) Description of the procurement
AwardedThe University of Sunderland and its subsidiaries would like to invite tenders to provide planning, sourcing and purchasing of media, using different media channels for its student recruitment and brand awareness campaigns and other advertising requirements, including B2B media buying.Working with the University of Sunderland and its subsidiaries commencing approximately April 2022, the tender is for a period of 3 years’ with the option to extend for 2 years’ in annual increments. The overall contract value is estimated at GBP £3 million over 5 years’ (the maximum contract length) i.e. GBP £600,000 per annum (excluding VAT where applicable) - note there are no guarantees on spend levels. We also reserve the right to spend an additional 100% of the original anticipated budget, subject to changes to requirements across the University, for the duration of the award, and purchase some elements of local media directly where we have existing contracts.Expressions of interest and tender documents are available via In-Tend https://in-tendhost.co.uk/universityofsunderland/aspx/HomeNote closing date for return of tenders and documents is 12 noon - Monday 14th February 2022
two.2.5) Award criteria
Quality criterion - Name: Qualitative / Weighting: 60%
Cost criterion - Name: Costing / Weighting: 40%
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: Yes
Identification of the project
Various projects funded by the EU
two.2.14) Additional information
Any commissions under this contract or framework maybe subject to external funding from bodies such as DfE, Arts Council, Heritage Lottery Fund, LEP, etc and the successful suppliers will be expected to work with the University on any funding applications where appropriate. This list of funding bodies is not exhaustive
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-000990
Section five. Award of contract
Title
Media Planning & Buying Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
8 April 2022
five.2.2) Information about tenders
Number of tenders received: 10
Number of tenders received from SMEs: 10
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 10
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
RH Advertising Limited
Richmond Court, Emperor Way
Exeter
EX1 3QS
Country
United Kingdom
NUTS code
- UKK43 - Devon CC
National registration number
03909789
Internet address
http://www.rhadvertising.co.uk/
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £3,000,000
Total value of the contract/lot: £3,000,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
University of Sunderland
3rd floor, Edinburgh Building, Chester Road
Sunderland
SR1 3SD
Country
United Kingdom
Internet address
six.4.2) Body responsible for mediation procedures
University of Sunderland, Legal Services, 4th Floor, Edinburgh Building
Chester Road
Sunderland
SR1 3SD
Country
United Kingdom