Section one: Contracting authority
one.1) Name and addresses
THE UNIVERSITY OF CHICHESTER
Bishop Otter Campus
Chichester
PO196PE
Telephone
+44 1243816000
Country
United Kingdom
Region code
UKJ27 - West Sussex (South West)
Companies House
04740553
Internet address(es)
Main address
one.4) Type of the contracting authority
Other type
Univeristy
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Advertising and Media Buying Partner
Reference number
TND-0001087
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.
We are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.
Overall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment.
We require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £1,000,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKJ27 - West Sussex (South West)
two.2.4) Description of the procurement
The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.
We are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.
Overall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment.
We require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness.
two.2.5) Award criteria
Quality criterion - Name: Industry Knowledge / Weighting: 15
Quality criterion - Name: Relationships with partners and third party suppliers / Weighting: 20
Quality criterion - Name: Adherence to DP legislation / Weighting: 5
Quality criterion - Name: Contract examples and demonstration of skills / Weighting: 20
Quality criterion - Name: AI Strategy / Weighting: 5
Quality criterion - Name: Business Continuity / Weighting: 10
Quality criterion - Name: Team profile structure / Weighting: 5
Price - Weighting: 20
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-031149
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
12 March 2025
five.2.2) Information about tenders
Number of tenders received: 16
Number of tenders received by electronic means: 16
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Hunterlodge Group Ltd
171 High Street
Rickmansworth
WD3 1AY
Country
United Kingdom
NUTS code
- UKH23 - Hertfordshire
Companies House
07534447
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £1,000,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
High Court of England & Wales
London
Country
United Kingdom