Contract

PR Services in North America

  • VisitScotland
  • Scottish Government

F03: Contract award notice

Notice identifier: 2023/S 000-010287

Procurement identifier (OCID): ocds-h6vhtk-035bd2

Published 7 April 2023, 4:44pm



Section one: Contracting authority

one.1) Name and addresses

VisitScotland

Ocean Point One, 94 Ocean Drive

Edinburgh

EH6 6JH

Contact

Eileen O'Neill

Email

eileen.oneill@visitscotland.com

Telephone

+44 1314722222

Country

United Kingdom

NUTS code

UKM75 - Edinburgh, City of

Internet address(es)

Main address

http://www.visitscotland.org

Buyer's address

https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00118

one.1) Name and addresses

Scottish Government

4 Atlantic Quay, 70 York St

Glasgow

G2 8EA

Email

Karin.Finlay@gov.scot

Telephone

+44 1412420133

Country

United Kingdom

NUTS code

UKM - Scotland

Internet address(es)

Main address

http://www.scotland.gov.uk

Buyer's address

https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA10482

one.2) Information about joint procurement

The contract involves joint procurement

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

Other activity

Marketing/Tourism


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

PR Services in North America

Reference number

VSEH22020

two.1.2) Main CPV code

  • 79416000 - Public relations services

two.1.3) Type of contract

Services

two.1.4) Short description

VisitScotland has contracted with two full-service Public Relations agencies with specialised expertise in the travel sector to deliver a wide portfolio of PR activities in the US and Canada in support of VisitScotland’s global brand strategy.

two.1.6) Information about lots

This contract is divided into lots: Yes

two.1.7) Total value of the procurement (excluding VAT)

Value excluding VAT: £935,000

two.2) Description

two.2.1) Title

Business to Business Focus PR

Lot No

2

two.2.2) Additional CPV code(s)

  • 79416000 - Public relations services

two.2.3) Place of performance

NUTS codes
  • US - United States
Main site or place of performance

New York

two.2.4) Description of the procurement

VisitScotland has contracted with two full-service Public Relations agencies (one for each lot) with specialised expertise in the travel sector to deliver a wide portfolio of PR activities in the US and Canada in support of VisitScotland’s global brand strategy.

Lot 2 is for a Business to Business-focused PR service.

two.2.5) Award criteria

Quality criterion - Name: Technical / Weighting: 60

Price - Weighting: 40

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No

two.2) Description

two.2.1) Title

Consumer Focus PR

Lot No

1

two.2.2) Additional CPV code(s)

  • 79416000 - Public relations services

two.2.3) Place of performance

NUTS codes
  • US - United States
Main site or place of performance

New York

two.2.4) Description of the procurement

VisitScotland has contracted with two full-service Public Relations agencies (one for each lot) with specialised expertise in the travel sector to deliver a wide portfolio of PR activities in the US and Canada in support of VisitScotland’s global brand strategy.

Lot 1 is for a Consumer-focused PR Service.

two.2.5) Award criteria

Quality criterion - Name: Technical / Weighting: 60

Price - Weighting: 40

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Open procedure

four.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

four.2) Administrative information

four.2.1) Previous publication concerning this procedure

Notice number: 2022/S 000-022455


Section five. Award of contract

Lot No

1

Title

Consumer Focus PR

A contract/lot is awarded: Yes

five.2) Award of contract

five.2.1) Date of conclusion of the contract

20 January 2023

five.2.2) Information about tenders

Number of tenders received: 4

Number of tenders received from SMEs: 4

Number of tenders received from tenderers from other EU Member States: 0

Number of tenders received from tenderers from non-EU Member States: 4

Number of tenders received by electronic means: 4

The contract has been awarded to a group of economic operators: No

five.2.3) Name and address of the contractor

Laura Davidson Public Relations

72 Madison Ave., 8th Fl.

New York City

10016

Telephone

+1 2126960660

Country

United States

NUTS code
  • US - United States
The contractor is an SME

Yes

five.2.4) Information on value of contract/lot (excluding VAT)

Total value of the contract/lot: £703,000


Section five. Award of contract

Lot No

2

Title

Business to Business Focus PR

A contract/lot is awarded: Yes

five.2) Award of contract

five.2.1) Date of conclusion of the contract

7 February 2023

five.2.2) Information about tenders

Number of tenders received: 4

Number of tenders received from SMEs: 4

Number of tenders received from tenderers from other EU Member States: 0

Number of tenders received from tenderers from non-EU Member States: 4

Number of tenders received by electronic means: 4

The contract has been awarded to a group of economic operators: No

five.2.3) Name and address of the contractor

Development Counsellors Intl

215 PARK AVE S , 14th Fl

NEW YORK

10003

Telephone

+1 2127250707

Country

United States

NUTS code
  • US - United States
The contractor is an SME

Yes

five.2.4) Information on value of contract/lot (excluding VAT)

Total value of the contract/lot: £232,000


Section six. Complementary information

six.3) Additional information

Award values stated are maximum available if all extensions and contingencies are utilised

(SC Ref:728705)

six.4) Procedures for review

six.4.1) Review body

Edinburgh Sheriff Court

27 Chambers Street

Edinburgh

Country

United Kingdom