Scope
Reference
2025-WMGC-0642
Description
As a nationally accredited destination development partnership, West Midlands DDP has a responsibility to share best practice and identify improvements, not only to optimise regional activity, but also to inform the potential future roll out of DDPs across England and contribute to VisitEngland's leading data and research bank for the visitor economy sector.
Consequently, we wish to appoint a supplier(s) to develop and manage a comprehensive multi-source programme and research and evaluation to celebrate success and share lessons learned. Insights from the research and evaluation will assist the DDP delivery team in understanding the impact of the partnership and provide learning for visitor economy stakeholders both regionally and nationally.
This requirement is divided into two lots – Lot 1 ‘Evaluation of West Midlands DDP Work-Streams’, and Lot 2 ’Destination Perceptions & Sentiment’.
Lot 1 focuses on data collection to support detailed evaluation of the impact of projects delivered by West Midlands DDP and developing our already robust evaluation framework so that it can deliver learning that aligns with our forthcoming West Midlands Strategic Tourism Framework.
Lot 2 encompasses primary quantitative research to assess perceptions of the West Midlands as a visitor destination amongst leisure travellers, and local residents who we want to be at the heart of developments to deliver regenerative tourism.
Lot 1. Lot 1 - Evaluation of West Midlands DDP Work-Streams
Description
Lot 1 focuses on data collection to support detailed evaluation of the impact of projects delivered by West Midlands DDP and developing our already robust evaluation framework so that it can deliver learning that aligns with our forthcoming West Midlands Strategic Tourism Framework.
Contract 1. WEST MIDLANDS DESTINATION DEVELOPMENT PARTNERSHIP RESEARCH & EVALUATION - EVALUATION OF WEST MIDLANDS DDP WORK STREAMS 2025/26
Lots
Lot 1. Lot 1 - Evaluation of West Midlands DDP Work-Streams
Supplier
Contract value
- £14,548.75 excluding VAT
- £17,458.50 including VAT
Below the relevant threshold
Date signed
19 January 2026
Contract dates
- 19 January 2026 to 30 June 2026
- 5 months, 13 days
Main procurement category
Services
CPV classifications
- 73210000 - Research consultancy services
Contract 2. WEST MIDLNDS DESTINATION DEVELOPMENT PARTNERSHIP RESEARCH & EVALUATION – DESTINATION PERCEPTIONS & SENTIMENT RESEARCH
Lots
Lot 1. Lot 1 - Evaluation of West Midlands DDP Work-Streams
Supplier
Contract value
- £27,900 excluding VAT
- £33,480 including VAT
Below the relevant threshold
Date signed
5 January 2026
Contract dates
- 5 January 2026 to 31 March 2026
- 2 months, 27 days
Main procurement category
Services
CPV classifications
- 73210000 - Research consultancy services
Contract locations
- UKG - West Midlands (England)
- UKG3 - West Midlands
Procedure
Procedure type
Below threshold - open competition
Suppliers
GC Insight Limited
- Public Procurement Organisation Number: PDHQ-2726-MPXT
90 Great Bridgewater Street
Manchester
M1 5JW
United Kingdom
Email: tenders@gcinsight.co.uk
Region: UKD33 - Manchester
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. WEST MIDLANDS DESTINATION DEVELOPMENT PARTNERSHIP RESEARCH & EVALUATION - EVALUATION OF WEST MIDLANDS DDP WORK STREAMS 2025/26
STRATEGIC RESEARCH & INSIGHT LIMITED
- Public Procurement Organisation Number: PMZL-7416-JDRT
4 Park Court Mews
Park Place, Cardiff.
CF10 3DQ
United Kingdom
Region: UKL22 - Cardiff and Vale of Glamorgan
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 2. WEST MIDLNDS DESTINATION DEVELOPMENT PARTNERSHIP RESEARCH & EVALUATION - DESTINATION PERCEPTIONS & SENTIMENT RESEARCH
Contracting authority
WEST MIDLANDS GROWTH COMPANY LIMITED
- Companies House: 01631329
11th Floor The Colmore Building
Birmingham
B4 6AT
United Kingdom
Email: procurement@wmgrowth.com
Region: UKG31 - Birmingham
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)