Tender

Framework for Traditional, Digital Design and Advertising

  • Gentoo Sunderland

F02: Contract notice

Notice identifier: 2021/S 000-010017

Procurement identifier (OCID): ocds-h6vhtk-02ae92

Published 7 May 2021, 4:25pm



Section one: Contracting authority

one.1) Name and addresses

Gentoo Sunderland

2 Emperor Way,, Doxford International Business Park

Sunderland

SR3 3XR

Contact

Christopher Smith

Email

Christopher.smith@gentoogroup.com

Telephone

+44 1915252774

Country

United Kingdom

NUTS code

UKC23 - Sunderland

Internet address(es)

Main address

https://www.gentoo.group.com

Buyer's address

https://www.gentoo.group.com

one.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at

https://www.delta-esourcing.com/

Additional information can be obtained from the above-mentioned address

Tenders or requests to participate must be submitted electronically via

https://www.delta-esourcing.com/

Tenders or requests to participate must be submitted to the above-mentioned address

Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at

https://www.delta-esourcing.com/

one.4) Type of the contracting authority

Other type

Charitable community benefits society

one.5) Main activity

Housing and community amenities


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

Framework for Traditional, Digital Design and Advertising

two.1.2) Main CPV code

  • 79413000 - Marketing management consultancy services
    • QA08 - For advertising on posters
    • CA43 - Digital
    • QA04 - For advertising on the Internet

two.1.3) Type of contract

Services

two.1.4) Short description

We are looking for an agency that can demonstrate excellence in creating advertising and marketing concepts that can help the Gentoo stand out from its competitors, with experience of and expertise in developing creative concepts across numerous digital and traditional media channels, plus a proven ability to deliver brand and campaign advertising campaigns.

We are looking to work with agencies / freelancers who can work as an extension to our in-house team to provide high-end services in a cost effective and timely manner.

Our audiences are diverse and range from prospective home buyers, social housing tenants, stakeholders and regional partners, so we are seeking an agency who can write compelling copy for a wide range of audiences and offers, whilst adhering to our tone of voice guidelines and our style guide.

two.1.5) Estimated total value

Value excluding VAT: £1,200,000

two.1.6) Information about lots

This contract is divided into lots: Yes

Tenders may be submitted for all lots

two.2) Description

two.2.1) Title

Traditional Marketing & Design

Lot No

Digital Marking & Engagement

two.2.2) Additional CPV code(s)

  • 79342000 - Marketing services

two.2.3) Place of performance

NUTS codes
  • UKC23 - Sunderland
Main site or place of performance

Sunderland

two.2.4) Description of the procurement

Agencies will be required to demonstrate competitive pricing for work undertaken, along with attention to detail and a strong customer service ethic encompassing account management, advice and an honest approach to challenge our thinking.

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.6) Estimated value

Value excluding VAT: £800,000

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

48

This contract is subject to renewal

Yes

Description of renewals

This contract will be subject to a renewal in 48 months.

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No

two.2) Description

two.2.1) Title

Digital Marking & Engagement

Lot No

2

two.2.2) Additional CPV code(s)

  • 79413000 - Marketing management consultancy services

two.2.3) Place of performance

NUTS codes
  • UKC23 - Sunderland
Main site or place of performance

Sunderland

two.2.4) Description of the procurement

We are looking for an agency that can demonstrate excellence in creating advertising and marketing concepts that can help the Gentoo stand out from its competitors, with experience of and expertise in developing creative concepts across numerous digital media channels, plus a proven ability to deliver brand and campaign advertising campaigns

two.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

two.2.6) Estimated value

Value excluding VAT: £400,000

two.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months

48

This contract is subject to renewal

Yes

Description of renewals

This contract will be renewed in 48 months

two.2.10) Information about variants

Variants will be accepted: No

two.2.11) Information about options

Options: No

two.2.13) Information about European Union Funds

The procurement is related to a project and/or programme financed by European Union funds: No


Section three. Legal, economic, financial and technical information

three.1) Conditions for participation

three.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents

three.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Open procedure

four.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement

Framework agreement with several operators

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

four.2) Administrative information

four.2.2) Time limit for receipt of tenders or requests to participate

Date

8 June 2021

Local time

12:00pm

four.2.4) Languages in which tenders or requests to participate may be submitted

English

four.2.7) Conditions for opening of tenders

Date

9 June 2021

Local time

12:00pm


Section six. Complementary information

six.1) Information about recurrence

This is a recurrent procurement: Yes

Estimated timing for further notices to be published: 48 Months

six.3) Additional information

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-Sunderland:-Marketing-management-consultancy-services./VRT36ADD8F

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/VRT36ADD8F

GO Reference: GO-202157-PRO-18212778

six.4) Procedures for review

six.4.1) Review body

Gentoo Group Ltd

2 Emperor Way,, Doxford International Business Park

Sunderland

SR3 3XR

Email

simon.walker@gentoogroup.com

Telephone

+44 191525000

Country

United Kingdom