Section one: Contracting authority
one.1) Name and addresses
Newcastle University
Newcastle University, King's Gate
Newcastle upon Tyne
NE1 7RU
Contact
Miss Helen Gayton
Telephone
+44 1912086220
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
(NU/1589-16) Agency Support for NU Advancement Campaign Launch
Reference number
DN534460
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
Newcastle University Advancement is seeking to appoint an agency to support the development of clear visual identities for our multi-channel alumni and supporter communications and specifically the upcoming Campaign for Newcastle.
The appointed agency will have 3 main deliverables:
• To refine and articulate a visual identity for all alumni and supporter communications – covering email, social media, print, web, photography and videography.
• To develop a distinctive creative expression for the Campaign for Newcastle and a toolkit for implementation across all online and offline channels.
• To develop a multi-channel marketing plan for the Campaign for Newcastle which the Advancement team can implement.
The successful supplier must be able to commit enough resources to carry out the necessary work in the timeline specified.
1. Review and refinement of umbrella Advancement communications delivery: End of May 2021
2. Visual identity for campaign for Newcastle and associated templates: End of June 2021
3. Marketing plan delivery: End of July 2021
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £20,000
two.2) Description
two.2.2) Additional CPV code(s)
- 72210000 - Programming services of packaged software products
- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 79413000 - Marketing management consultancy services
- 79342000 - Marketing services
- 72212481 - Sales or marketing software development services
- 72212480 - Sales, marketing and business intelligence software development services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
Newcastle University Advancement is seeking to appoint an agency to support the development of clear visual identities for our multi-channel alumni and supporter communications and specifically the upcoming Campaign for Newcastle.
The appointed agency will have 3 main deliverables:
• To refine and articulate a visual identity for all alumni and supporter communications – covering email, social media, print, web, photography and videography.
• To develop a distinctive creative expression for the Campaign for Newcastle and a toolkit for implementation across all online and offline channels.
• To develop a multi-channel marketing plan for the Campaign for Newcastle which the Advancement team can implement.
The successful supplier must be able to commit enough resources to carry out the necessary work in the timeline specified.
1. Review and refinement of umbrella Advancement communications delivery: End of May 2021
2. Visual identity for campaign for Newcastle and associated templates: End of June 2021
3. Marketing plan delivery: End of July 2021
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Price - Weighting: 40
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the setting up of a dynamic purchasing system
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 129-318079
Section five. Award of contract
Contract No
NU/1589-16
Lot No
2
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
26 April 2021
five.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 6
Number of tenders received from tenderers from other EU Member States: 6
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Whistlejacket London
8 Berwick Street
London
W1F 0PH
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £15,995
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Newcastle University
Tyne and Wear
NE1 7RU
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Newcastle University
Tyne and Wear
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
Precise information on deadline(s) for review procedures:
The University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach.
six.4.4) Service from which information about the review procedure may be obtained
Newcastle University
Tyne and Wear
Country
United Kingdom