Scope
Reference
C20252582
Description
This contract is for the provision of an online experiment and report which shows the impact that the prominence of a video, within the mock-up of a video sharing platform, has on users’ attention to, engagement with and the ability to recall that content.
Contract 1. Online experiment to measure attention to video content on a video sharing platform mock-up
Supplier
Contract value
- £41,129 excluding VAT
- £49,354.80 including VAT
Below the relevant threshold
Date signed
15 December 2025
Contract dates
- 15 December 2025 to 31 March 2026
- 3 months, 17 days
Main procurement category
Services
CPV classifications
- 73110000 - Research services
Contract locations
- UK - United Kingdom
Procedure
Procedure type
Below threshold - limited competition
Supplier
Lumen Research Ltd
Westgate House, 9 Holborn
London
EC1N 2LL
United Kingdom
Email: hello@lumen-research.com
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Online experiment to measure attention to video content on a video sharing platform mock-up
Contracting authority
Ofcom
- Public Procurement Organisation Number: PQQZ-1663-NWMN
Riverside House, 2a Southwark Bridge Road
London
SE1 9HA
United Kingdom
Email: procurementnotice@ofcom.org.uk
Website: http://www.ofcom.org.uk
Region: UKI44 - Lewisham and Southwark
Organisation type: Public authority - sub-central government