Section one: Contracting authority/entity
one.1) Name and addresses
WEST MIDLANDS GROWTH COMPANY LIMITED
11th Floor,Colmore Building, 20 Colmore Circus Queensway
BIRMINGHAM
B46AT
Contact
Charlene Joseph
Telephone
+44 7483079297
Country
United Kingdom
NUTS code
UKG31 - Birmingham
Companies House
01631329
Internet address(es)
Main address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
In-Market Representation - LOT 4
Reference number
2021-WMGC-0003
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.2) Description
two.2.1) Title
In-Market Representation - LOT 4
Lot No
LOT 4
two.2.3) Place of performance
NUTS codes
- UKG3 - West Midlands
two.2.4) Description of the procurement at the time of conclusion of the contract:
The Birmingham 2022 Commonwealth Games presents a once-in-a-generation opportunity to raise the international standing of the West Midlands, and indeed the UK, as a competitive, global investment location. It will play a critical role in the region's post-pandemic recovery, supporting the UK's overarching ambitions to level-up and 'build back better'. To maximise this opportunity to its fullest, it is critical that the WMGC is able to leverage the
enhanced profile that the games will offer, to drive international awareness of the West Midlands region and its proposition amongst prospective visitors, capital investors and international
companies with the capacity, opportunity and appetite to invest and create employment within
the UK.
• In order to deliver the largest long-term economic impact, efforts to raise awareness of
the West Midlands' offer amongst key target audiences and to drive a pipeline of qualified
investment opportunities will focus on a number of 'primary markets' within the Commonwealth,
that offer both a critical economic mass, combined with a strong track-record of generating 3 overseas investment and a number of 'secondary markets' outside of the Commonwealth, with the greatest proven historical propensity to invest in to the UK, in key sectors aligned to the West Midlands Local Industrial Strategy.
• Primary (Commonwealth) Markets have been identified as follows: Australia, Canada, India, Singapore and Malaysia. Secondary (Non-Commonwealth) Markets have been identified
as follows: United States of America, People's Republic of China, Germany (and other German speaking markets in Western Europe).
• Raising awareness of the West Midlands proposition and generating a pipeline of qualified opportunities in each market will require an integrated approach, encompassing digital marketing, insight-led direct targeting of prospective investors, a sustained campaign of influence directed at key in-market stakeholders and intermediaries and supplementary in market event-based activation.
• Whist some components of the programme can be delivered effectively by the existing WMGC in the UK, other activities - notably the direct influencing of key stakeholders, early
engagement with prospective inward investors and event-based activation - will require an in market presence.
• Although staff from the West Midlands Growth Company intend to travel to key markets to undertake some of these key activities, their effectiveness whilst in-market (and the ability of the programme to retain the attention of key stakeholders and audiences when they are not) would benefit from on-going support delivered by knowledgeable, well-connected, in-market
representatives, acting as representatives of WMGC.
• Furthermore, with international travel restrictions emanating from the COVID-19 pandemic likely to remain in place until at least the second half of 2021, UK-based staff of the West Midlands Growth Company may not ultimately be able to travel to key markets as initially intended, to deliver programme-critical activities. Consequently, the appointment of a trusted in-market representation partner, with the capability to; provide local market insights and intelligence, undertake in-market business
development activities and pipeline generation, interface with and positively influence key stakeholders, and play a leading role in in-market event planning and delivery will be necessary
to ensure the success of the programme and attainment of the target outputs.
LOT 4 Singapore & Malaysia
• Build a pipeline of minimum 40 prospects and 20 projects (active inward investment
opportunities)
• Support 5 inward investment visits to the West Midlands region
• Create 3 completed projects (successes) with 45 job
two.2.7) Duration of the contract, framework agreement, dynamic purchasing system or concession
Start date
31 March 2023
End date
30 June 2023
Section four. Procedure
four.2) Administrative information
four.2.1) Contract award notice concerning this contract
Notice number: 2022/S 000-007458
Section five. Award of contract/concession
Contract No
2021-WMGC-0003
Lot No
LOT 4
Title
In-Market Representation - LOT 4
five.2) Award of contract/concession
five.2.1) Date of conclusion of the contract/concession award decision:
29 March 2023
five.2.2) Information about tenders
The contract/concession has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor/concessionaire
Orissa International Ltd
1003 Bukit Merah Central
Singapore
Country
Singapore
NUTS code
- SG - Singapore
Justification for not providing organisation identifier
Not on any register
The contractor/concessionaire is an SME
Yes
five.2.4) Information on value of the contract/lot/concession (at the time of conclusion of the contract;excluding VAT)
Total value of the procurement: £45,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Commercial Working Group
Birmingham
Country
United Kingdom
Section seven: Modifications to the contract/concession
seven.1) Description of the procurement after the modifications
seven.1.1) Main CPV code
- 79342000 - Marketing services
seven.1.3) Place of performance
NUTS code
- SG - Singapore
seven.1.4) Description of the procurement:
Successful outcomes will require the appointed delivery partner to:
• Take on the role of West Midlands Growth Company's strategic business development and front end sales partner in inward investment lead generation, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company's business development team
• Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state
trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).
• Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.
• Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.
seven.1.5) Duration of the contract, framework agreement, dynamic purchasing system or concession
Start date
31 March 2023
End date
30 June 2023
seven.1.6) Information on value of the contract/lot/concession (excluding VAT)
Total value of the contract/lot/concession:
£45,000
seven.1.7) Name and address of the contractor/concessionaire
Orissa International Ltd
Singapore
Country
Singapore
NUTS code
- SG - Singapore
Justification for not providing organisation identifier
Not on any register
The contractor/concessionaire is an SME
Yes
seven.2) Information about modifications
seven.2.1) Description of the modifications
Nature and extent of the modifications (with indication of possible earlier changes to the contract):
The extended timeframe for the provision of in market representation will be used to allow Orissa to continue to provide the WMGC with representation in market and to continue to build on the current pipeline of qualified inward investment potential. This contract is being extended to provide continuity of service
between the current end of this contract and the completion of the tendering process for future in market representation within this market.
The contract will be extended to the 30th of June 2023
• A minimum of 15 additional investment leads are to be generated over the 3 months.
• Continued in market representation
• Continued building of qualified Inward Investment potential
seven.2.2) Reasons for modification
Need for additional works, services or supplies by the original contractor/concessionaire.
Description of the economic or technical reasons and the inconvenience or duplication of cost preventing a change of contractor:
Need for additional works, services or supplies by the original contractor/concessionaire. Description of the economic or technical reasons and the inconvenience or duplication of
cost preventing a change of contractor:
Need for additional works, services or supplies by the original contractor/concessionaire. Description of the economic or technical reasons and the inconvenience or duplication of cost preventing a change of contractor. To ensure continuity of service we require our current incumbent to continue service until
the 30th June which will be completion of a new tendered In Market Representation contract.
Regulation 72. (b) for additional works, services or supplies by the original contractor that
have become necessary and were not included in the initial procurement, where a change of contractor:
(ii)would cause significant inconvenience or substantial duplication of costs for the contracting authority.
seven.2.3) Increase in price
Updated total contract value before the modifications (taking into account possible earlier contract modifications, price adaptions and average inflation)
Value excluding VAT: £59,444.48
Total contract value after the modifications
Value excluding VAT: £64,861.16