Scope
Reference
PROC 2026 12 ML
Description
The BBC is exploring opportunities to expand its digital portfolio by introducing casual gaming offers for adults that encourage positive daily engagement. These games will offer quick, enjoyable, daily rituals, designed to fit seamlessly into everyday routines.
Our ambition is to provide a suite of daily puzzle and casual games that reflect BBC values, are culturally relevant, and foster inclusive, fair play. We want these experiences to be simple to learn yet rewarding, with the potential to evolve over time to include optional social features such as personal progress tracking, streaks, and leaderboards to deepen audience engagement and encourage repeat visits.
The BBC would welcome responses to this RFI in order to inform our development of specification and the approach to any potential procurement exercise.
Responding to this RFI will allow the BBC to build an understanding of:
- the marketplace, both;
supplier capabilities to create bespoke casual or puzzle-based games; and
White-Label casual or puzzle-based games
- indicative costs and timescales
- any barriers to implementation of the production/solution
- future readiness and roadmaps in this space
Contract dates (estimated)
- 2 September 2026 to 1 February 2030
- 3 years, 5 months
Main procurement category
Services
CPV classifications
- 92300000 - Entertainment services
Contract locations
- UK - United Kingdom
Engagement
Engagement deadline
24 February 2026
Engagement process description
Please refer to the documents. Submissions should be made via the BBC's Tendering Portal: https://bbc.ukp.app.jaggaer.com/web/login.html. Deadline for responses - 14:00 on 24/02/26
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Publication date of tender notice (estimated)
1 September 2026
Contracting authority
BBC (British Broadcasting Corporation)
- Public Procurement Organisation Number: PJRB-3233-GTQL
Broadcasting House, Portland Place
London
W1A 1AA
United Kingdom
Email: no_reply@bbc.co.uk
Website: http://www.bbc.co.uk/supplying/
Region: UKI32 - Westminster
Organisation type: Public authority - sub-central government