Scope
Reference
PRT-COMM-ESG-2025-0001
Description
WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation’s strategic objectives.
Contract 1. Media Buying
Supplier
Contract value
- £15,000,000 excluding VAT
- £18,000,000 including VAT
Above the relevant threshold
Award decision date
3 February 2026
Date assessment summaries were sent to tenderers
3 February 2026
Standstill period
- End: 12 February 2026
- 8 working days
Earliest date the contract will be signed
13 February 2026
Contract dates (estimated)
- 16 February 2026 to 15 February 2029
- Possible extension to 15 February 2031
- 5 years
Description of possible extension:
upto a further 24 months
Main procurement category
Services
CPV classifications
- 79341400 - Advertising campaign services
Contract locations
- UK - United Kingdom
Information about tenders
- 5 tenders received
- 5 tenders assessed in the final stage:
- 5 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 4 suppliers unsuccessful (details included for contracts over £5 million)
Unsuccessful suppliers
Procedure
Procedure type
Open procedure
Suppliers
BBJ&K Ltd
- Companies House: 10418977
Crownworks 22 Mark Street
Birmingham
B3 1UD
United Kingdom
Email: beth.reid@bbjandk.com
Region: UKG31 - Birmingham
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Media Buying
Harvest Digital Limited
- Companies House: 03595066
New Wing Somerset House
London
WC2R1LA
United Kingdom
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
McCann Erickson Central Ltd
- Companies House: 01983874
Highlands Road
Birmingham
B904WE
United Kingdom
Region: UKG32 - Solihull
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Mediaplus UK Ltd
- Companies House: 03981236
Waverley House 7 - 12 Noel Street
London
W1F8GQ
United Kingdom
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Mediaworks UK Ltd
- Companies House: 06309397
Floor 2 Honeycomb Gateshead
Newcastle Upon TYne
NE119SZ
United Kingdom
Region: UKC22 - Tyneside
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contracting authority
West Midlands Combined Authority
- Public Procurement Organisation Number: PGMD-1353-PZVX
16 Summer Lane
Birmingham
B19 3SD
United Kingdom
Email: procurement.team@wmca.org.uk
Website: http://www.WMCA.org.uk
Region: UKG31 - Birmingham
Organisation type: Public authority - sub-central government