Section one: Contracting authority/entity
one.1) Name and addresses
WEST MIDLANDS GROWTH COMPANY LIMITED
11th Floor,Colmore Building, 20 Colmore Circus Queensway
BIRMINGHAM
B46AT
Contact
Charlene Joseph
Telephone
+44 7483079297
Country
United Kingdom
NUTS code
UKG31 - Birmingham
Companies House
01631329
Internet address(es)
Main address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
In-Market Representation Contract
Reference number
2021-WMGC-0003
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.2) Description
two.2.1) Title
In-Market Representation Australia
Lot No
LOT 1
two.2.3) Place of performance
NUTS codes
- AU - Australia
two.2.4) Description of the procurement at the time of conclusion of the contract:
LOT 1 Australia
• Build a pipeline of minimum 60 prospects and 30 projects (active inward investment opportunities)
• Support 10 inward investment visits to the West Midlands region
• Create 5 completed projects (successes) with 75 jobs
two.2.7) Duration of the contract, framework agreement, dynamic purchasing system or concession
Start date
31 March 2023
End date
30 June 2023
Section four. Procedure
four.2) Administrative information
four.2.1) Contract award notice concerning this contract
Notice number: 2022/S 000-007458
Section five. Award of contract/concession
Contract No
2021-WMGC-0003
Lot No
LOT 1
Title
In-Market Representation Uplift
five.2) Award of contract/concession
five.2.1) Date of conclusion of the contract/concession award decision:
9 August 2021
five.2.2) Information about tenders
The contract/concession has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor/concessionaire
Foley and Associates Pty Ltd
Suite 48, Level 9, 88 Pitt Street
Sydney, NSW 2000
Country
Australia
NUTS code
- AU - Australia
Justification for not providing organisation identifier
Not on any register
The contractor/concessionaire is an SME
Yes
five.2.4) Information on value of the contract/lot/concession (at the time of conclusion of the contract;excluding VAT)
Total value of the procurement: £92,250
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Commercial Working Group
Birmingham
Country
United Kingdom
Section seven: Modifications to the contract/concession
seven.1) Description of the procurement after the modifications
seven.1.1) Main CPV code
- 79342000 - Marketing services
seven.1.3) Place of performance
NUTS code
- AU - Australia
seven.1.4) Description of the procurement:
• Take on the role of West Midlands Growth Company's strategic business development and front end sales partner in inward investment lead generation, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company's business development team
• Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state
trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).
• Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.
• Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.
seven.1.5) Duration of the contract, framework agreement, dynamic purchasing system or concession
Start date
31 March 2023
End date
30 June 2023
seven.1.6) Information on value of the contract/lot/concession (excluding VAT)
Total value of the contract/lot/concession:
£92,250
seven.1.7) Name and address of the contractor/concessionaire
Foley & Associates Pty Ltd
Suite 48, Level 9, 88 Pitt Street, Sydney, NSW 2000 Australia
Country
Australia
NUTS code
- AU - Australia
Justification for not providing organisation identifier
Not on any register
The contractor/concessionaire is an SME
Yes
seven.2) Information about modifications
seven.2.1) Description of the modifications
Nature and extent of the modifications (with indication of possible earlier changes to the contract):
The extended timeframe for the provision of in market representation will be used to allow Foley to continue to provide the WMGC with representation in market and to continue to build on the current pipeline of qualified Inward Investment potential. They have spent significant resource on developing the leads, so it would be ideal to allow time for them to convert these leads.
This contract is being extended to provide continuity of service between the current end of this contract and the completion of the tendering process for future in market representation within this market.
• Expiry of the contract will be amended to the 30th of June 2023
• A minimum of 15 additional investment leads are to be generated over the 3 months.
• No further Performance Related Pay (PRP) will be applicable during this extended period
• Continued in market representation
• Continued building of qualified Inward Investment potential
seven.2.2) Reasons for modification
Need for additional works, services or supplies by the original contractor/concessionaire.
Description of the economic or technical reasons and the inconvenience or duplication of cost preventing a change of contractor:
To ensure continuity of service we require our current incumbent to continue service until the 30th June which will be completion of a new tendered In Market Representation contract.
Regulation 72. (b) for additional works, services or supplies by the original contractor that have become necessary and were not included in the initial procurement, where a change of contractor
(ii)would cause significant inconvenience or substantial duplication of costs for the contracting authority,
seven.2.3) Increase in price
Updated total contract value before the modifications (taking into account possible earlier contract modifications, price adaptions and average inflation)
Value excluding VAT: £122,138.88
Total contract value after the modifications
Value excluding VAT: £133,347.21