Section one: Contracting authority/entity
one.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2LG
Contact
Sarah Waters
Telephone
+44 2476478600
Country
United Kingdom
NUTS code
UKG13 - Warwickshire
Internet address(es)
Main address
Buyer's address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
AHDB Digital requirements in the US for Social Marketing activities
Reference number
2021-547
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support.AHDB are looking to appoint a Marketing partner to help us to:
• Maximise and track engagement with AHDB’s core target audience on social media
• Encourage this target audience to make contact with AHDB for information and track their interaction with on social media
• Increase and track participation to our events
• Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products.
Whilst this work is aimed at the US market, AHDB would welcome submissions from non US based agencies also
Section six. Complementary information
six.6) Original notice reference
Notice number: 2022/S 000-008776
Section seven. Changes
seven.1) Information to be changed or added
seven.1.2) Text to be corrected in the original notice
Section number
11
Place of text to be modified
1.4
Read
Text
AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support.
The Service
MEAT: - Our focus is on growing our profile, reach and reputation, building awareness of British high- quality meat in the US market, and driving relevant and engaged traffic to our website www.meattheUKexporters.com. We want to continuously improve how we curate content across our social media channels (Facebook & Instagram, and possibly to consider LinkedIn) to enable effective communication about the breath of our work.
The contract is for one year +1+1
Value is £70,000 per annum, a possible £210,000 if all extensions are taken up, exclusive of VAT
AHDB would welcome submissions from UK based agencies, it would be preferable for the agency to have working knowledge or experience of working with US websites for this project
seven.2) Other additional information
AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support.
The Service
MEAT: - Our focus is on growing our profile, reach and reputation, building awareness of British high- quality meat in the US market, and driving relevant and engaged traffic to our website www.meattheUKexporters.com. We want to continuously improve how we curate content across our social media channels (Facebook & Instagram, and possibly to consider LinkedIn) to enable effective communication about the breath of our work.
The contract is for one year +1+1
Value is £70,000 per annum, a possible £210,000 if all extensions are taken up, exclusive of VAT
AHDB are now welcoming submissions from UK based agencies, it would be preferable for knowledge and previous workings in the US for this project