Section one: Contracting authority
one.1) Name and addresses
West Midlands Fire and Rescue Authority
Fire Service Headquarters, 99 Vauxhall Road
Birmingham
B74HW
Contact
Isabella Hickman
Country
United Kingdom
Region code
UKG31 - Birmingham
Justification for not providing organisation identifier
Not on any register
Internet address(es)
Main address
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
Public order and safety
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
WMFS Firefighter Attraction and Selection Service_2026-2029
Reference number
C5935
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
Provision of WMFS Fire Fighter Attraction and Selection Services including Be a Firefighter Recruitment Portal, IT Support and Marketing Engagement
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £189,420
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKG - West Midlands (England)
two.2.4) Description of the procurement
Direct award from Everything ICT Framework agreement. WCL(UK) Ltd, trading initially as Think IT and now as Everything ICT, won the procurement competition and operates the Framework on behalf of E2BN. The current iteration of the framework contract was let in July 2022 and will expire on 19 July 2026. The contract reference number is OJEU 2 022/S 000-008826
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The procurement falls outside the scope of application of the regulations
Explanation:
Award of a contract without prior publication of a call for competition as the procurement falls outside the scope of application of the regulations
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
Section five. Award of contract
Contract No
C5935
Title
WMFS Firefighter Attraction and Selection Service_2026-2029
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
21 January 2026
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
WCL UK Ltd (Trading as Everything ICT)
124 City Road
London
EC1V 2NX
Country
United Kingdom
NUTS code
- UK - United Kingdom
Companies House
07689604
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £189,420
Total value of the contract/lot: £189,420
five.2.5) Information about subcontracting
The contract is likely to be subcontracted
Value or proportion likely to be subcontracted to third parties
Value excluding VAT: £189,420
Proportion: 100 %
Short description of the part of the contract to be subcontracted
Thinkology Ltd. will be delivering this Contract
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Royal Courts of Justice
London
Country
United Kingdom