Section one: Contracting authority/entity
one.1) Name and addresses
Transpennine Trains Limited
Bridgewater House, 58-60 Whitworth Street
Manchester
M1 6LT
Contact
Ahmed Akram
procurement.services@tpexpress.co.uk
Telephone
+44 3300954077
Country
United Kingdom
Region code
UKD33 - Manchester
Internet address(es)
Main address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Creative Services, Media Planning & Buying and Search Engine Optimisation
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.
Section six. Complementary information
six.6) Original notice reference
Notice number: 2023/S 000-026886
Section seven. Changes
seven.1) Information to be changed or added
seven.1.2) Text to be corrected in the original notice
Section number
II.1.5
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Value excluding VAT: £14,000,000
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Value excluding VAT: £14,000,000
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Value Excluding VAT: £21,000,000
Section number
II.2.6
Lot No
2
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Value excluding VAT: £10,000,000
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Value excluding VAT: £10,000,000
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Value excluding VAT: £17,000,000
Section number
V.1
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A contract/lot is awarded: No five.1) Information on non-awardV.1) Information on non-award The contract/lot is not awarded Other reasons (discontinuation of procedure)
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A contract/lot is awarded: No five.1) Information on non-awardV.1) Information on non-award The contract/lot is not awarded Other reasons (discontinuation of procedure)
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Text
A contract/lot 1 is awarded to: VCCP A contract/Lot 2 is awarded to: Wavemaker A contract/lot 3 is awarded to: McCann
seven.2) Other additional information
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=1010889399 GO Reference: GO-2026130-PRO-34456035