Section one: Contracting authority
one.1) Name and addresses
The University of Central Lancashire
Preston
Country
United Kingdom
NUTS code
UKD - North West (England)
Internet address(es)
Main address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Provision of Creative Services
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The University of Central Lancashire is seeking to work with number of agencies across an array of creative service requirements as outlined below in Lots 1 – 4 below from 1st September 2021 to August 2023 (with an option to extend for 24 months). Appointed agencies would be expected to work collaboratively with each other and with our existing contracted suppliers for media planning and buying and PR, as well as working closely with our in-house design, copywriting and video teams.
Lot 1- Creative / Brand Design
Lot 2 - Photography
Lot 3 - Videography
Lot 4 - Copywriting
In September 2020 UCLan launched a refreshed brand and a key part of this Framework is to ensure that the new brand and its narrative are adopted consistently both internally and externally by key stakeholders. Embedding our refreshed brand will be key to strengthening our profile and raising brand awareness with our target audiences.
two.1.6) Information about lots
This contract is divided into lots: Yes
Tenders may be submitted for all lots
two.2) Description
two.2.1) Title
Lot No
Lot 1 - Creative
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKD - North West (England)
two.2.4) Description of the procurement
We are seeking to work closely with an agency on the development of marketing campaigns and creative concepts, aligned to the marketing strategy and focussed on brand and student recruitment, plus the other areas outlined in the objectives such as business, research and alumni. The agency will be able to demonstrate a capacity for strategic thinking and will be experienced in the use of customer insight to drive both brand and campaign planning. We are looking for an agency that can demonstrate excellence in creating advertising and marketing concepts that can help the University stand out from its competitors, with experience of and expertise in developing creative concepts across numerous digital and traditional media channels, plus a proven ability to deliver brand and campaign advertising campaigns, with a focus on outcomes from response rates to ROI. Agencies will be required to demonstrate competitive pricing for work undertaken, along with attention to detail and a strong customer service ethic encompassing account management, advice and an honest approach to challenge our thinking.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
Yes
Description of renewals
The requirement will be retendered at the end of the contract period.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
The University has the option to extend for a further two x 12 month periods after the initial contract period subject to satisfactory performance.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Lot No
Lot 2 - Photography
two.2.2) Additional CPV code(s)
- 79961100 - Advertising photography services
two.2.3) Place of performance
NUTS codes
- UKD - North West (England)
two.2.4) Description of the procurement
We are seeking to work with agencies / freelancers to provide a range of specialist and general photography services including art direction in a cost effective and timely manner including drone, high level and aerial photography, brand and campaign photography and photography for digital, email and print purposes. Attention to detail and creative flair, plus excellent customer service and value for money, plus adherence to brand guidelines are also requirements for this Lot.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
Yes
Description of renewals
The University will retender after the contract has expired
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
The University has the option to extend for a further two x 12 month periods after the initial contract period subject to satisfactory performance.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Lot No
Lot 3 - Video
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKD - North West (England)
two.2.4) Description of the procurement
We are seeking to work with agencies / freelancers to support our in-house video team to create content for a wide range of internal and external stakeholders in a cost effective and timely manner including personalised and 360 videos, brand and campaign videos, videos for School and Service colleagues for internal and external audiences. This will include art direction, attention to detail, creative flair and customer service, as well as adherence to brand guidelines are also requirements for this Lot.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
Yes
Description of renewals
The University will retender the requirement once the contract has expired
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
The University has the option to extend for a further two x 12 month periods after the initial contract period subject to satisfactory performance.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Lot No
Lot 4 - Copywriting
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKD - North West (England)
two.2.4) Description of the procurement
We are looking to work with agencies / freelancers who can work as an extension to our in-house team to provide high-end copywriting services in a cost effective and timely manner. Our audiences are diverse and range from prospective students to stakeholders and regional partners, so we are seeking an agency who can write compelling copy for a wide range of audiences and offers, whilst adhering to our tone of voice guidelines and our style guide.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
24
This contract is subject to renewal
Yes
Description of renewals
The University will retender the requirement once the contract has expired
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
The University has the option to extend for a further two x 12 month periods after the initial contract period subject to satisfactory performance.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement: 4
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
24 May 2021
Local time
12:00pm
four.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates
14 June 2021
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
University of Central Lancashire
Preston
PR1 2HE
Country
United Kingdom