Section one: Contracting authority
one.1) Name and addresses
Leicester College
Welford Road
Leicester
LE2 7LW
Telephone
+44 1162244075
Country
United Kingdom
NUTS code
UKF21 - Leicester
Internet address(es)
Main address
Buyer's address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Campaign Advertising Services
Reference number
CA8154 - Marketing 01
two.1.2) Main CPV code
- 79341400 - Advertising campaign services
two.1.3) Type of contract
Services
two.1.4) Short description
Services to identify and advertise to target market and attract students to College courses.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £300,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKF21 - Leicester
Main site or place of performance
Leicester
two.2.4) Description of the procurement
Leicester College is one of the country’s largest general FE colleges with some 20,000 students.
We are inviting tenders to provide a range of paid for advertising, booking and fulfilment services; but not graphic design or course guide production.
The three year framework agreement covers a broad range of advertising services for campaigns - a minimum of 12 campaigns per academic year - to drive traffic to the website and support recruitment. The types of campaign include but are not limited to:
- Open days/events minimum 4
- Clearing
- Apply now (post GCSE results)
- Professional training/B2B
- Adult part-time courses
We are actively seeking to work with a company who will put forward innovative and effective ideas for advertising channels.
An estimated budget for these campaigns would be circa £100,000 per annum.
two.2.5) Award criteria
Quality criterion - Name: Service quality and ideas / Weighting: 60.00%
Cost criterion - Name: Cost / Weighting: 40.00%
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-000350
Section five. Award of contract
Contract No
CA8154
Title
Campaign Advertising Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
22 April 2021
five.2.2) Information about tenders
Number of tenders received: 14
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Forward And Thinking Ltd
82 York Road ,
Market Weighton
YO43 3EF
Telephone
+44 1430236200
Fax
+44 1430236200
Country
United Kingdom
NUTS code
- UK - UNITED KINGDOM
Internet address
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £300,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Leicester College
Welford Road
Leicester
LE2 7LW
Telephone
+44 1162244075
Country
United Kingdom