Section one: Contracting authority
one.1) Name and addresses
Transport for London
5 Endeavour Square
London
E20 1JN
Contact
Mrs Eleanor Spicer
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
Additional information can be obtained from the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
GLA 82034 - Collaborative Media Planning & Buying
Reference number
DN602810
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Transport for London (TfL) intends to commence a procurement process for the creation of a single supplier Framework Agreement for the provision of media planning and buying services. This notice intends to alert the market of the upcoming opportunity only.
The successful Media Agency will plan media strategies and buy media space for marketing purposes, public consultations as well as recruitment campaigns.
The Opportunity will be open to TfL, the wider GLA Group and London and Partners (together known as 'the Authorities'. Full details of the Authorities to be included as part of the Framework Agreement will be confirmed within the Contract Notice.
The tender will be issued via TfL's e-tendering system - ProContact. Please ensure that you are registered to be able to access tender documentation.
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
This requirement seeks a best-in-class Media Agency that will deliver media neutral
integrated behaviour change and recruitment marketing communications, strategic planning
and implementation. This includes the ability to deliver paid for media partnerships and
associated content development and delivery and consultations.
Media planning and buying requirements across the Authorities are:
• Media strategic thinking and planning
• Media buying
• Planning of other free or owned media that TfL or GLA Group may access over time.
• Working in collaboration with the through the line creative agency and the roster of
creative agencies or in-house creative teams to deliver integrated strategic planning and
media neutral communications.
• Inputting to the development of an agreed set of metrics for all activity, reviewing progress
against them and providing recommendations on how to optimise activity to meet the Key Performance Indicators (KPIs).
• Optimising client investment in the digital arena and the implications for any client
databases and websites
Budget setting as part of the integrated communications planning process to reflect the
planning and brand priorities for each fiscal year and beyond
• Creating mobilisation plans in preparation to respond urgently to high priority / high profile
briefs following an unexpected event
• Keeping the client teams up to date on key market and industry developments
• Clash management
• Digital frequency management
• Brand safety- regularly reviewing the requirements and ensuring brand safety guidelines are
adhered to
• Measuring and reporting on Ad Viewability
• Ensuring any content created through partnerships meets the GLA Group's standards for
accessibility.
• Reporting on on-going campaign performance including media related metrics, Post-Click Automation (PCA)s, identifying learnings and recommendations for current and future activity.
• Investigating and maximising opportunities for brand surveys by media partners at low cost
or added value as part of a media buy.
• Research and evaluation of activity including public sector polling, and econometric
modelling.
• Emergency processes – the ability to pause all communications based on agreed criteria
and timelines.
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal
Yes
Description of renewals
It is expected that a Framework Agreement will be awarded for a duration of four (4) years and will include break clauses as deemed suitable by the TfL.
two.3) Estimated date of publication of contract notice
11 April 2022
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes