Section one: Contracting authority
one.1) Name and addresses
The University of East London
University Way, London E16 2RD
London
E16 2RD
Contact
Adrienn Czigany
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://supplierlive.proactisp2p.com/Account/Login
Additional information can be obtained from the above-mentioned address
one.4) Type of the contracting authority
Other type
Higher Eduaction
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
University of East London Design Tender for Rooster 1- Campaign and Creative
Reference number
RFX ERFX1000078
two.1.2) Main CPV code
- 72000000 - IT services: consulting, software development, Internet and support
two.1.3) Type of contract
Services
two.1.4) Short description
The University is looking to recruit one or more (a maximum of three) creative and brand agencies to provide campaign concept development services and to support the ongoing development and enhancement of the University’s brand through creative outputs.
Agencies provide all the following services:
1. Creative concept development and delivery of design assets for omnichannel marketing campaigns – both physical and digital.
2. Creative concepts for flagship pieces of content to support recruitment (digital and physical) - e.g. interactive digital tools, public art/installations, creative mailouts, AR etc.
3. Development of creative concepts through graphic design and, where necessary, delivery of asset outputs.
4. Support on creative brand strategy, positioning and creative copywriting (e.g. ad copy, video scripts).
two.1.5) Estimated total value
Value excluding VAT: £110,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
The University is looking to recruit one or more (a maximum of three) creative and brand agencies to provide campaign concept development services and to support the ongoing development and enhancement of the University’s brand through creative outputs.
Agencies provide all the following services:
1. Creative concept development and delivery of design assets for omnichannel marketing campaigns – both physical and digital.
2. Creative concepts for flagship pieces of content to support recruitment (digital and physical) - e.g. interactive digital tools, public art/installations, creative mailouts, AR etc.
3. Development of creative concepts through graphic design and, where necessary, delivery of asset outputs.
4. Support on creative brand strategy, positioning and creative copywriting (e.g. ad copy, video scripts).
two.2.6) Estimated value
Value excluding VAT: £110,000
two.3) Estimated date of publication of contract notice
22 March 2023
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes