Section one: Contracting authority
one.1) Name and addresses
University of Cumbria
Fusehill Street
Carlisle
CA4 8DS
Country
United Kingdom
NUTS code
UKD12 - East Cumbria
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Digital Media Buying Services
Reference number
23-06
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
University of Cumbria requires a media agency to purchase, manage and optimise our TV, Cinema, OOH and digital advertising campaigns. The successful media agency will manage our brand, student specific and course specific campaigns, covering digital, social, and related TV, Cinema and OOH. Campaign management must reflect appropriate media spend against key periods of the student recruitment cycle, including clearing and post graduate designated campaigns. University of Cumbria are looking for a partner that will deliver insight-led campaigns with creative impact and performance-driven metrics.
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £500,000
two.2) Description
two.2.1) Title
Digital Media Buying
Lot No
1
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKD12 - East Cumbria
two.2.4) Description of the procurement
Lot 1 Paid Media
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: Yes
Identification of the project
23-06
two.2) Description
two.2.1) Title
Digital Media Buying Traditional Media
Lot No
2
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKD12 - East Cumbria
two.2.4) Description of the procurement
Digital Media buying Services
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: Yes
Identification of the project
23-06
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-029592
Section five. Award of contract
Contract No
23-06
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
14 March 2024
five.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 2
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Havas People Ltd
Kent
Country
United Kingdom
NUTS code
- UK - United Kingdom
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £500,000
Total value of the contract/lot: £500,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
University of Cumbria
Fusehill Street
Carlisle
CA4 8DS
Country
United Kingdom