Section one: Contracting authority
one.1) Name and addresses
LEEDS TRINITY UNIVERSITY
Brownberrie Lane,Horsforth
LEEDS
LS185HD
Contact
Lyndsay Glasper
Telephone
+44 1132837100
Country
United Kingdom
NUTS code
UKE42 - Leeds
Companies House
6305220
Internet address(es)
Main address
https://www.leedstrinity.ac.uk/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Buying Services
Reference number
PFB042LTU
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The University is seeking to appoint an experienced supplier for the provision of media buying services.
One of the University's main challenges is growth in student numbers and we are competing for this growth in an increasingly competitive higher education environment.
The fundamental issue from a marketing and communications perspective is therefore to improve the awareness and perception of Leeds Trinity University leading to increased student numbers.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £2,875,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKE42 - Leeds
two.2.4) Description of the procurement
The University is seeking to appoint an experienced supplier for the provision of media buying services.
One of the University's main challenges is growth in student numbers and we are competing in an increasingly competitive higher education environment.
The fundamental issue from a marketing and communications perspective is therefor to improve the awareness and perception of Leeds Trinity University leading to increased student numbers. The following strategy therefore needs to drive all activity:
- Drive awareness - Make audiences aware of Leeds Trinity University
- Drive Trial to Open Days and/or Apply to Leeds Trinity University - Make audiences experience what Leeds Trinity University has to offer
- Drive conversion - Make audiences select Leeds Trinity University as their 1st choice
- Drive advocacy - Make audiences be brand ambassadors of Leeds Trinity University
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 90%
Price - Weighting: 10%
two.2.11) Information about options
Options: Yes
Description of options
1. The agreement will be effective immediately upon award.
2. The agreement will be subject to annual review and will be renewed subject to satisfactory performance and continual demand.
3. The intended duration of the agreement is five years.
4. Following the initial term, the university reserves the right to further extend the agreement by 2 periods of 12 months, subject to supplier performance and continued demand.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-035059
Section five. Award of contract
Contract No
PFB042LTU
Title
Media Buying Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
11 March 2024
five.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Net Natives Limited
21 Dyke Road
Brighton
BN1 3FE
Country
United Kingdom
NUTS code
- UKJ21 - Brighton and Hove
Companies House
12357553
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £2,875,000
Total value of the contract/lot: £2,875,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Leeds Trinity University
Leeds
Country
United Kingdom