Section one: Contracting authority
one.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
Telephone
+44 2476478600
Country
United Kingdom
NUTS code
UKG13 - Warwickshire
Internet address(es)
Main address
https://defra.bravosolution.co.uk
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture and Horticulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
PR Representation work covering Germany and Austria on behalf of AHDB
Reference number
2020-444
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.1.4) Short description
AWARDED - AHDB are looking for a German/English speaking representative to develop the market for British lamb and beef in the German and Austrian markets.
The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: 560,000 EUR
two.2) Description
two.2.3) Place of performance
NUTS codes
- DE - Germany
Main site or place of performance
Germany and Austria
two.2.4) Description of the procurement
Responsible for driving value and volume sales, the successful representative will be expected to:
• Liase closely with the AHDB Exports team (based in the UK and in France), to agree and update on activity and provide the latest market intelligence and insights
• Identify and develop priority markets for British lamb and beef, and effectively maintain and build new relationships with relevant contacts in the German and Austrian market. Where appropriate, work jointly with them to increase market exposure and demand for British lamb and beef
• Devise and implement effective local strategies to promote Brtish lamb and beef, aimed at increasing awareness and brand loyalty, to act as brand ambassador for British produce.
• Liaise with central AHDB staff in areas such as media, PR and digital.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 85
Cost criterion - Name: Cost / Weighting: 15
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 247-615649
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
Contract No
2020-444
Title
AWARDED - PR Representation in Germany and Austria on behalf of AHDB
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
31 March 2021
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from tenderers from other EU Member States: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Dr Tim Schafer
Compbachweg 44, Wachtberg, Nordrhein-Westfalen, 53343, Germany
Wachtberg
53343
Country
Germany
NUTS code
- DE - Germany
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 560,000 EUR
Total value of the contract/lot: 560,000 EUR
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Defra
Noble House, 17 Smith Square
Westminster
SW1P 3JR ·
Country
United Kingdom