Section one: Contracting authority
one.1) Name and addresses
The Open University
Procurement Services, Walton Hall,
Milton Keynes
MK7 6BP
Contact
Sunil Chauhan
Telephone
+44 1908274066
Country
United Kingdom
NUTS code
UKJ12 - Milton Keynes
Internet address(es)
Main address
https://in-tendhost.co.uk/openuniversity
Buyer's address
https://in-tendhost.co.uk/openuniversity/aspx/BuyerProfiles
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://in-tendhost.co.uk/openuniversity
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Student Intervention Platform/Open/PRO/2021
Reference number
OUPA10666
two.1.2) Main CPV code
- 48000000 - Software package and information systems
two.1.3) Type of contract
Supplies
two.1.4) Short description
The OU requires a Student Intervention Platform (SIP) to enable improved new student conversion and increased student retention through better targeted campaigns and interventions. There is no existing provider of a SIP, so this will be a new piece of technology that is being procured. Some existing technologies are in place at the OU that might be incorporated as part of a provider platform or proposal, including web analytics and personalisation software. The OU feel that technology platforms exist in the form of Marketing Automation (MA) and Multichannel Marketing Hubs (MMH) that could support the development of this end-to-end operational framework.
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKJ12 - Milton Keynes
two.2.4) Description of the procurement
The OU requires a Student Intervention Platform (SIP) to enable improved new student conversion and increased student retention through better targeted campaigns and interventions. This platform needs to support more efficient planning, development, execution and evaluation of interventions via the automation of workflow. This should be enabled through an intuitive point and click, non-technical user interface. Interventions will need to be coordinated in a consistent way across key communication channels, including the OU website, email, SMS, outbound calling and direct mail (DM). In addition, the platform needs to provide the basis for more personalised approach to interventions, allowing data science derived intelligence to be integrated into intervention activities alongside rules-based criteria. These data points should also be available to trigger interventions when important behaviours are detected, with dynamic content delivered based on profiles or target segments. The platform will also support the collection of effective web data capture, with different devices and IDs converted into a single "customer" record through identity management functionality. This data should be easily linked into wider analytical data sources to continuously refine subsequent interventions. There is no existing provider of a SIP, so this will be a new piece of technology that is being procured. Some existing technologies are in place at the OU that might be incorporated as part of a provider platform or proposal, including web analytics and personalisation software. The contract is for an initial period of 3 years and may be extended by the OU for further periods up to a maximum of 5 years in total at its discretion. License volumes may vary up or down over the term of the contract and additional modules offered or introduced by the supplier in the future may be purchased as part of this contract following the initial implementation. Any additional purchases relating to this solution will be made with the successful supplier under this contract to ensure technical compatibility, consistency and continuation of supplier support. There is no restriction on the spend value of additional purchases as this will be governed by the OU’s available budget.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £1,000,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months
36
This contract is subject to renewal
Yes
Description of renewals
The contract is for an initial period of 3 years and may be extended by the OU for further periods up to a maximum of 5 years in total at its discretion.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: Yes
Description of options
The contract is for an initial period of 3 years and may be extended by the OU for further periods up to a maximum of 5 years in total at its discretion.License volumes may vary up or down over the term of the contract and additional modules offered or introduced by the supplier in the future may be purchased as part of this contract following the initial implementation. Any additional purchases relating to this solution will be made with the successful supplier under this contract to ensure technical compatibility, consistency and continuation of supplier support. There is no restriction on the spend value of additional purchases as this will be governed by the OU’s available budget. Any options are set out in the ITT.
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
17 May 2021
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.7) Conditions for opening of tenders
Date
17 May 2021
Local time
12:00pm
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.3) Additional information
License volumes may vary up or down over the term of the contract and additional modules offered or introduced by the supplier in the future may be purchased as part of this contract following the initial implementation. Any additional purchases relating to this solution will be made with the successful supplierunder this contract to ensure technical compatibility, consistency and continuation of supplier support. There is no restriction on the spend value of additional purchases as this will be governed by the OU’s available budget. Any options are set out in the ITT.
six.4) Procedures for review
six.4.1) Review body
The Open University
Walton Hall
Milton Keynes
MK7 6AA
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
The Open University
Walton Hall
Milton Keynes
MK7 6AA
Country
United Kingdom
six.4.4) Service from which information about the review procedure may be obtained
The Open University
Walton Hall
Milton Keynes
MK7 6AA
Country
United Kingdom