Scope
Description
HQ Development Marketing Services to be supplied over a 12 month period
Contract 1. HQ Development Marketing Services
Supplier
Contract value
- £165,000 excluding VAT
- £198,000 including VAT
Above the relevant threshold
Date signed
11 November 2025
Contract dates
- 11 November 2025 to 10 November 2026
- Possible extension to 29 April 2027
- 1 year, 5 months, 19 days
Description of possible extension:
Extension option to be used should competitive tender and contracts not be completed within 12 months.
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79413000 - Marketing management consultancy services
Contract locations
- UK - United Kingdom
Justification for not setting key performance indicators
Contract under thershold for KPIs
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Direct award
Direct award justification
Additional or repeat goods, services or works - extension or partial replacement
A full competitive tender process was completed in Q1 2025, however, due to identified issues, the procurement was formally cancelled. Therefore, this waiver is required to ensure we have contracts in place to carry out essential pipeline requirements whilst we re-tender these services in 2026.
Supplier
J2 LIMITED
- Public Procurement Organisation Number: PLHC-8811-PZBD
9 Ecclesbourne Meadows
Duffield
DE56 4HH
United Kingdom
Email: hello@j2.net
Region: UKF13 - South and West Derbyshire
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1
Contracting authority
The Crown Estate
- Public Procurement Organisation Number: PYYN-4743-GYVQ
1 St James Market
London
SW1Y 4AH
United Kingdom
Email: tenders@thecrownestate.co.uk
Region: UKI32 - Westminster
Organisation type: Public authority - central government