Section one: Contracting authority
one.1) Name and addresses
Notting Hill Genesis
Bruce Kenrick House, 2 Killick Street
London
N1 9FL
Contact
Irene Celis
Telephone
+44 738263733
Country
United Kingdom
NUTS code
UKI - LONDON
Internet address(es)
Main address
one.4) Type of the contracting authority
Other type
Housing Association
one.5) Main activity
Housing and community amenities
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
NHG Marketing and Media Framework
Reference number
2020/S 149-366588
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Notting Hill Genesis are tendering for a framework, for our Marketing and Media services. The main work to be put through this framework will be the new schemes launching during the duration of the 4 years the contract is in place.
We will require various services to successfully complete each scheme, therefore we tendering for 6 Lots, below.
1. Lot 1 (a) Experiential - Physical
2. Lot 1 (b) Experiential - Virtual
3. Media Buying
4. Public Relations
5. Branding and Graphic Design
6. Signage and Way Finding
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £14,000,000
two.2) Description
two.2.1) Title
Experiential - Physical
Lot No
Lot 1 a
two.2.2) Additional CPV code(s)
- 79342100 - Direct marketing services
two.2.3) Place of performance
NUTS codes
- UKI - LONDON
Main site or place of performance
LONDON
two.2.4) Description of the procurement
Our definition of physical experiential is services which relate specifically to the presentation and delivery of our development brands, corporate brands and marketing campaigns on site or at events.
Analogous to retail shop fitting, this service area includes, but is not limited to, all stages of show home and sales office production (from consultation, design and installation to refreshment and removal), marketing suite production (from concept to removal), maintenance of our onsite presentation and the design, creation, installation and deconstruction of our event and exhibition stands and all aspects of related compliance from health and safety to advertising standards.
Each site we deliver is different and, so whilst we delivered tailored campaigns to specific audiences for each location, we also seek to balance this localised approach with a signature look where this is practical and deliverable so that the Notting Hill Genesis brand experience on site is of a consistently high standard, inspires confidence in our buyers (and our sales team) and stands apart from our competitors as the best experience.
More information to follow in SQ and Tender documentation
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/47J5482GC4
two.2) Description
two.2.1) Title
Experiential - Virtual
Lot No
Lot 1 b
two.2.2) Additional CPV code(s)
- 79342100 - Direct marketing services
two.2.3) Place of performance
NUTS codes
- UKI - LONDON
Main site or place of performance
LONDON
two.2.4) Description of the procurement
Our virtual experiential lot comprises interactive sales tools and digital asset creation for a range of applications across of range of settings.
The scope of services provided within this lot ranges from the small scale production of on site or location photography, computer generated visualisations and through to the development of fully interactive development models for us in marketing suites in concert with tablet based user interfaces backed by cloud-based technology which interact with our sales database to support a seamless customer journey.
Recent experience has shown that, whilst virtual selling is more achievable to investors whether domestic or from overseas (particularly, for example, where the housing market is rising), residential occupiers are more reluctant to commit to a purchase without a physical, in-person viewing. In the years post-Covid 19, we anticipate that digital selling tools, already our highest source of leads, will become increasingly key to converting leads into sales and generating early campaign sales momentum, particularly at our larger developments
We aim to produce sector leading content, that looks and feels highly desirable across the range of development types and price points that we offer and so content quality, accuracy and experience will be vital to this and will support our new sales website being developed in the later part of 2020.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Media Buying
Lot No
Lot 2
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UKI - LONDON
Main site or place of performance
LONDON
two.2.4) Description of the procurement
This lot encompasses more than just the transactional element of buying media space, our appointed supplier or suppliers will support us in planning, strategizing, managing, reporting, evaluating and adapting our advertising campaigns across a range of relevant media from traditional print channels and outdoor advertising to digital advertising across search engines and social media.
Our aim is to maximise our ‘bang for buck’ with our advertising campaigns. We manage publicly funded budgets designed to maximise our positive impact on the communities we provide homes and service for and so we expect our media buyer to share our focus on delivering excellent value for money through our campaigns – so that we effectively market our homes to the right people through the right channels.
In this lot, we would look to suppliers to support individual development campaigns, composite campaigns, regional campaigns, integrated cross-channel campaigns and more above and below the line so that our opportunity to build convertible demand into new homes sales is maximised.
Accountability here is key throughout the duration of this framework and reporting developed internally to provide meaningful data on marketing source by reservations and completions will be used to supplement and direct routine reporting provided by our chosen supplier – which we would expect both live and cyclically.
Your strength of relationship with key media suppliers and other partners and ability to negotiate deals on our behalf will deliver demonstrable added value, whilst also contributing to additional public relations opportunities being generated for NHG.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Public Relations
Lot No
Lot 3
two.2.2) Additional CPV code(s)
- 79416000 - Public relations services
two.2.3) Place of performance
NUTS codes
- UKI - LONDON
Main site or place of performance
LONDON
two.2.4) Description of the procurement
NHG Sales public relations requirement is for a strong, positive and consistent presence across key property media titles at local, London-wide, national and internal level in support of our development campaigns (depending on the target audiences required for our development campaigns).
Restlessly seeking new opportunities to position NHG sales developments to their target audiences, you will balance creativity, writing and editing capability and an eye for a good story, an appetite for learning as much about our new home developments, products and services as our own team and a contact book and reputation that makes you the go-to source for journalists as well as a source of housing market news for NHG Sales.
Strategic planning in support of our campaigns will be key to ensure that each stage of the development life-cycle gets coverage when and where we want it. From taster, coming soon information on planned developments, thematic campaigns, launch campaigns, regional spotlights, awards entries, case studies, customer events, photo-opportunities and, where needed, crisis management support to end of campaign evaluation.
As with our advertising spend, our aim is to maximise our value both to the public purse and our communities and so your ability to keep our team informed through effective campaigns and cyclical reporting that gives a clear account of advertising value equivalence, cross-channel/ media coverage garnered, audience attained and also qualitative feedback on how we’re perceived will be vital.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Branding and Graphic Design
Lot No
Lot 4
two.2.2) Additional CPV code(s)
- 79822500 - Graphic design services
two.2.3) Place of performance
NUTS codes
- UKI - LONDON
Main site or place of performance
LONDON
two.2.4) Description of the procurement
Brand, its quality and appeal is vital to our sales success. At the time of writing, our organisational/ corporate brand is under review and so, for clarity, this specification refers to the creation and application of specific development brands and/ or the application of our existing sales branding.
Unlike mass housebuilders with templated property types and standardised corporate approaches to promoting their product in the housing market, we work with design agencies and other property marketing agencies whose offer is inclusive of a brand strategy and design function to develop bespoke brands for our developments that work across the channel range from digital campaigns to experiential and print.
Each of our locations has a different personality, a different design, a different local target market and presents different opportunities and challenges. Our requirement ranges from support on small developments or developments where we offer fewer than 30 homes (where we will apply corporate sales branding to a development marketing name) to large scale, multi-phase, multi-tenure regeneration developments where we offer hundreds of homes for sales across private sale and intermediate market tenures (usually shared ownership) and have to navigate the balance between inclusivity of our existing communities whilst trying to attract new home buyers into them.
Our agency framework will comprise agencies with a range of experience in the property marketing delivering identity, branding and campaign assets that are based on market insight, creative inspiration, audience evidence and motivations, an understanding of place, a synergy with design and a clear and compelling approach to supporting NHG products as leaders in the marketplace in the eyes of potential buyers.
Agile in your approach to project management, you’ll be used to working on projects flexibly, allowing time for launch dates to be brought forward whilst managing our expectations and those of our stakeholders effectively so that, as well as a sense of delight in the outputs you create with us, there is a true sense that you are part of a one team approach to delivery.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Signage and Way Finding
Lot No
Lot 5
two.2.2) Additional CPV code(s)
- 34928470 - Signage
two.2.3) Place of performance
NUTS codes
- UKI - LONDON
Main site or place of performance
LONDON
two.2.4) Description of the procurement
From availability window stickers for individual homes to hoarding strategies, branded monarflex, site wayfinding feature signage, and planning permission and AA signage n applications to local Councils for regeneration estates – our requirement is wide-ranging.
Signage suppliers appointed to our framework will have the capacity and capability, backed by relevant experience, to plan, design, risk assess, install, update, maintain and remove signage across the development signage life-cycle whilst meeting all applicable regulatory standards.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 149-366588
Section five. Award of contract
Contract No
PROC1109
Lot No
1
A contract/lot is awarded: No
five.1) Information on non-award
The contract/lot is not awarded
Other reasons (discontinuation of procedure)
Section five. Award of contract
Lot No
1
Title
B: Experiential Virtual
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
11 March 2021
five.2.2) Information about tenders
Number of tenders received: 4
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Focus Experiential LTD
Erskine House, Threshelfords Business Park, Inworth Road
Colchester, Essex
CO5 9SE
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
8935212
The contractor is an SME
No
five.2.3) Name and address of the contractor
Quintessence Limited
Suite 36A Floor 6, AMP HOUSE, Dingwall Road
Croydon
CR0 2LX
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
6859275
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
TidyWork Studio
319A High Street, Epping
Essec
CM16 4DA
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
295 0541 93
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £1,085,200
Total value of the contract/lot: £1,085,200
Section five. Award of contract
Lot No
2
Title
Media Buying
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
11 March 2021
five.2.2) Information about tenders
Number of tenders received: 5
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Space and Time Media Ltd
Dean Park House, Suite 2, Floor 2, Dean Park Cresent
Bournemouth
BH1 1HP
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
02660562
The contractor is an SME
No
five.2.3) Name and address of the contractor
The Media People Limited
The Colonial Building, 59-61 Hatton Garden
London
EC1N 8LS
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
09431011
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £8,899,914
Total value of the contract/lot: £8,899,914
Section five. Award of contract
Lot No
3
Title
Public Relations
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
11 March 2021
five.2.2) Information about tenders
Number of tenders received: 6
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Camargue Group Limited
Eagle Tower, Montpellier Drive
Cheltenham
GL50 1TA
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
03954008
The contractor is an SME
No
five.2.3) Name and address of the contractor
Oracle PR Ltd
Aqua House, 30-32High Street
Epsom
KT19 8AH
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
7662864
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £330,475
Total value of the contract/lot: £330,375
Section five. Award of contract
Lot No
4
Title
Branding and Graphic Design
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
11 March 2021
five.2.2) Information about tenders
Number of tenders received: 11
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Bell Integrated Communications Ltd
2nd Floor, Northumberland House, 155-157 Great Portland Street
London
W1W 6QP
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
07563473
The contractor is an SME
No
five.2.3) Name and address of the contractor
Focus Integrated Marketing Communications Ltd
Erskine House, Threshelfords Business Park, Inworth Road
Colchester, Essex
CO5 9SE
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
03378775
The contractor is an SME
No
five.2.3) Name and address of the contractor
Four Communications Limited
The Hickman Building, 2 Whitechapel Road
London
E1 1FX
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
04286449
The contractor is an SME
No
five.2.3) Name and address of the contractor
Full Communications Limited
2nd Floor Radiant House, 36038 Mortimer Street
London
W!W 7RG
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
4736768
The contractor is an SME
No
five.2.3) Name and address of the contractor
Heavenly Group Ltd
15 Little Green, Richmond
London
TW9 1QH
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
4401006
The contractor is an SME
No
five.2.3) Name and address of the contractor
J2 Marketing Design Digital
Printing House, 66 Lower Road
London
HA2 0DH
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
05607139
The contractor is an SME
No
five.2.3) Name and address of the contractor
February London T/A Latch
53 Bartholomew Street
Newbury
RG14 5QA
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
06056275
The contractor is an SME
No
five.2.3) Name and address of the contractor
Philosophy Design Limited
91 Paul Street
London
EC2A 4NY
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
3902537
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £2,475,232
Total value of the contract/lot: £2,475,232
Section five. Award of contract
Lot No
5
Title
Signage and Wayfinding
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
11 March 2021
five.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Core Media Services Ltd
4 Coronation Avenue, East Tilbury
Essex
RM1 8SJ
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
6602075
The contractor is an SME
No
five.2.3) Name and address of the contractor
Macro Art Limited
Eltisley Business Park, Potton Road, St Neots
Cambs
PE19 6TX
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
02779419
The contractor is an SME
No
five.2.3) Name and address of the contractor
Service Graphics
Pallion Trading Estate, Sunderland
Tyne and Wear
SR4 6ST
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
551336
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £330,000
Total value of the contract/lot: £330,000
Section six. Complementary information
six.3) Additional information
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=585937350
GO Reference: GO-2021414-PRO-18080846
six.4) Procedures for review
six.4.1) Review body
Notting Hill Housing Trust
Bruce Kenrick House, 2 Killick Street
London
N1 9FL
Telephone
+44 738263733
Country
United Kingdom