Section one: Contracting authority
one.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2LZ
Contact
Sarah Waters
Telephone
+44 2476478600
Country
United Kingdom
Region code
UKG13 - Warwickshire
Internet address(es)
Main address
https://defra.bravosolution.co.uk/
Buyer's address
https://defra.bravosolution.co.uk/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture and Horticulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Representation for AHDB in the Netherlands principally covering Beef and Lamb markets
Reference number
2022-553
two.1.2) Main CPV code
- 98112000 - Services furnished by professional organisations
two.1.3) Type of contract
Services
two.1.4) Short description
AWARDED CONTRACT - AHDB Exports is looking for a Dutch/English speaking representative to develop the Dutch/Belgium and Scandinavian markets for British lamb and beef.
The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the selected markets.
It is a mandatory requirement that the successful representative speaks English and Dutch, and lives or has a commercial office based in the Netherlands.
The contract starts 1st April 2023 for one year, with the option to extend for a further 2 periods of 12 months each.
Value is estimated 84,000 EUROS per annum, approx £75 POUNDS STERLING
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £225,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- NL - Netherlands
Main site or place of performance
The Netherlands
two.2.4) Description of the procurement
The Contract will be awarded to Provider who will deliver some or all of the following services:
• Driving value and volume sales in the Netherlands
• Liaise closely with the AHDB Exports team to agree and update on activity and provide the latest market intelligence and insights.
• Identify and develop priority markets for British lamb and beef.
• Effectively maintain and build new relationships with relevant contracts in the selected markets. Where appropriate, work jointly with them to increase market exposure and demand for British lamb and beef.
• Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty.
• Act as a brand ambassador for British produce.
• Liaise with central AHDB staff in areas such as media, PR, digital.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 75
Cost criterion - Name: Price / Weighting: 25
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-033150
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
Contract No
2022-553
Title
Representation in the Netherlands principally covering Beef and Lamb markets
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
22 February 2023
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from tenderers from other EU Member States: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Green Seed The Netherlands B.V
Printerweg 36, 3821 AD Amersfoort, The Netherlands
Amersfoort
Country
Netherlands
NUTS code
- NL - Netherlands
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £225,000
Section six. Complementary information
six.3) Additional information
Opened by Procurement Managers
six.4) Procedures for review
six.4.1) Review body
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
DEFRA
Noble House
London
Country
United Kingdom