Scope
Description
The SHU Malaysian in-country consultant provides a management framework to deliver numerous services in support of Admissions and Student Recruitment from the South East Asia region.
The services provided under the contract are as follows:
- student recruitment, admissions, conversion and support of UKVI compliance
- marketing, market research and intelligence, analysis of opportunities and local advice
- market development
- partnership support
- applicant and Recruitment Consultant and partner relationship management
- events management, logistics and visit support
- identification and development of new business opportunities
- management of the University alumni network in the Territories
- ensuring compliance with all relevant external (UK) requirements and Law relating to international student recruitment, collaborative partnerships and consultancy activities
including, but not limited to, compliance with: UKVI, QAA, fraud, bribery and corruption legislation, data protection legislation, equalities, human trafficking and modern slavery legislation)
- management of the enquiry, admissions and customer relationship processes
5 years with a break clause after 2 years (2 years +2+1)
£1,893,672 including VAT
Contract 1. Market Development Overseas - South East Asia (Malaysia Office)
Supplier
Contract value
- £1,893,672 including VAT
Above the relevant threshold
Award decision date
29 January 2026
Standstill period
- End: 11 February 2026
- 10 working days
Earliest date the contract will be signed
12 February 2026
Contract dates (estimated)
- 12 February 2026 to 4 November 2027
- Possible extension to 4 November 2030
- 4 years, 8 months, 21 days
Description of possible extension:
Optional extension +2 years +1 year
Main procurement category
Services
CPV classifications
- 98900000 - Services provided by extra-territorial organisations and bodies
Contract locations
- MY - Malaysia
Procedure
Procedure type
Direct award
Supplier
NATION PRIDE SDN BHD
- Companies House: 1358092A
- Public Procurement Organisation Number: PWMX-5659-ZTWD
No. 5 (2nd Floor) Jalan SS15/7
Subang Jaya
47500
Malaysia
Email: admin@nation-pride.com
Website: http://www.nation-pride.com
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Market Development Overseas - South East Asia (Malaysia Office)
Contracting authority
Sheffield Hallam University
- UK Register of Learning Providers (UKPRN number): 10005790
- Public Procurement Organisation Number: PVMW-4512-JZYY
City Campus
Sheffield
S1 1WB
United Kingdom
Email: strategicprocurement@shu.ac.uk
Website: http://www.shu.ac.uk
Region: UKE32 - Sheffield
Organisation type: Public authority - sub-central government