Section one: Contracting authority
one.1) Name and addresses
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Middlemarch Business Park
Coventry
CV3 4SU
Contact
Sarah Waters
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
Buyer's address
https://defra-family.force.com/s/Welcome
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
PR and Event agency in the food sector (Paris region)
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.1.4) Short description
AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region.
The agency will be responsible for assisting AHDB in the organisation of 3 main events:
• Top Pros (for Head butchers)
• Vintage beef/lamb events
• Escoffier for Chefs and Colmar Frais for food service
• Also support for some smaller events will be required on top of the above three categories
The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £733,333
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
France
two.2.4) Description of the procurement
AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region.
The agency will be responsible for assisting AHDB in the organisation of 3 main events:
• Top Pros (for Head butchers)
• Vintage beef/lamb events
• Escoffier for Chefs and Colmar Frais for food service
• Also support for some smaller events will be required on top of the above three categories
The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements.
The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of:
• Head butchers
• Wholesalers
• Buyers
• Chefs
• Food service
This will be achieved through a comprehensive strategy, using a mix of publications, events and influence.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2024/S 000-036018
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
25 February 2025
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 2
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
AUGUSTE and LOUISE
37 rue du Fossé des Treize, France, 6700
France
67000
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
443919303
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £880,000
Lowest offer: £220,000 / Highest offer: £880,000 taken into consideration
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Middlemarch Business Park
Coventry
CV3 4SU
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
six.4.2) Body responsible for mediation procedures
DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS
Seacole Building, 2 Marsham Street
London
SW1P 4DF
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs