Section one: Contracting authority
one.1) Name and addresses
Welsh Government
Corporate Procurement Services, Cathays Park
Cardiff
CF10 3NQ
Contact
Gerrard O'Neill
Country
United Kingdom
NUTS code
UKL - Wales
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007
one.3) Communication
Additional information can be obtained from the above-mentioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at
https://etenderwales.bravosolution.co.uk/web/login.shtml
one.4) Type of the contracting authority
National or federal Agency/Office
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Communication Plan for Global Tourism Marketing & Product Distribution 2022 – 2025: Lot 3 - West Wales
Reference number
TBC
two.1.2) Main CPV code
- 75125000 - Administrative services related to tourism affairs
two.1.3) Type of contract
Services
two.1.4) Short description
Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government’s efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets.
Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc.
With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3.
The contract will be for 3 years with an annual review break included to assess performance and outputs.
There is a 3 year proposed budget of approx. GBP 240,000 excluding VAT for the overall contract, which will be broken down into 4 lots of GBP 60,000 excluding VAT:
Lot 1 - North Wales
Lot 2 – Mid Wales
Lot 3 – West Wales
Lot 4 - South Wales
Please respond to this PIN notice to register interest to bid for Lot 3 - West Wales. Please only respond to the lots you intend to bid for. The deadline for registering interest is the 1st April 2022.
two.1.5) Estimated total value
Value excluding VAT: £60,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 75125000 - Administrative services related to tourism affairs
two.2.3) Place of performance
NUTS codes
- UKL - Wales
Main site or place of performance
North Wales
two.2.4) Description of the procurement
Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government’s efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets.
Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc.
The stakeholders to benefit from the communication plan are described below:
- Suppliers, including accommodation, attractions, tours, experiences and events need a way to connect their product seamlessly with a diverse range of channels.
- Distributors, for example, Online Travel Agencies such as Expedia and offline international tour operators such as Authentic Vacations. They need access to real-time pricing and availability, alongside content generated by local experts and supported by data.
- Destination Marketing Organisations, who need a platform that will support their efforts to digitally enable local businesses to reach new audiences and gain a clear view of market insights.
- Consumers, in particular, both domestic and international travellers interested in visiting Wales. They need to simply discover and pre-book great travel ideas and itineraries across Wales resulting from a more effective business-to-business platform offering improved product distribution.
The solution will require:
- A good understanding / experience of the tourism industry, the different regions of Wales and the Destination Management Organisations and other membership organisations within those regions, which support tourism across Wales.
- A good understanding / experience of delivering tourism destination plans. A good understanding / experience of negotiating different priorities to meet regional objectives across Wales.
- A good understanding / experience of collaborating with both Private and Public sectors including each of the local authorities’ priorities for tourism and ability to effectively engage stakeholders.
- A good understanding /experience of the existing tourism industry marketing opportunities available through Welsh Government’s Visit Wales team to improve economic benefits to the regions.
The project deliverables would include:
- A one-off communication delivery plan;
- A suite of deliverable and measurable KPIs for engagement and education of available platforms/opportunities through Welsh Government;
- Regular reporting mechanisms available for the client.
The successful contractor should also take into account;
- How existing regional plans can form part of a wider pan Wales communication plan.
- Identify skills needs required as a “train the trainer” approach to delivery of the plan.
- The suite of bilingual assets required for educational purposes with methods to implement
Whereas successful suppliers will need to develop the most appropriate bank of educational assets required for their region, there will be a suite of training and educational materials made available at a national level on award, including virtual educational content from leading experts of the platforms, desk instructions and best practice case studies, as part of the educational toolkits.
two.3) Estimated date of publication of contract notice
4 April 2022
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section six. Complementary information
six.3) Additional information
(WA Ref:119827)