Scope
Reference
PROC 2024 22
Description
This is the procurement for the provision of media planning and media buying services to the BBC. The BBC is looking to appoint an agency that will work with the BBC to provide expert media planning for the BBC and other entities specified in the "Other organisation" section above, as well as purchase media space for any marketing materials required.
The BBC will be purchasing these services with the License Fee Unit and BBC Proms as part of the procurement
Total value (estimated)
- £299,900,000 excluding VAT
- £359,880,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 January 2026 to 31 December 2027
- Possible extension to 31 December 2031
- 6 years
Description of possible extension:
This contract will have a two (2) year initial term with two (2) separate extension periods of two (2) years each.
Main procurement category
Services
CPV classifications
- 79341400 - Advertising campaign services
- 79341000 - Advertising services
- 79342000 - Marketing services
Contract locations
- UK - United Kingdom
Participation
Legal and financial capacity conditions of participation
For further information on legal and financial capacity requirements, please refer to the ITT documentation provided at the BBC's online eTendering portal.
Technical ability conditions of participation
For further information on technical capacity requirements, please refer to the ITT documentation provided at the BBC's online eTendering portal.
Submission
Enquiry deadline
7 March 2025, 2:00pm
Submission type
Tenders
Tender submission deadline
27 March 2025, 2:00pm
Submission address and any special instructions
https://bbc.bravosolution.co.uk
Please register your interest in this project by taking the following steps:
1 - Register your company on the Jaggaer eSourcing portal (this is only required once):
1.1 Go to https://bbc.bravosolution.co.uk
1.2 - Click the link on the login page to register.
1.3 Accept the terms and conditions and click 'Continue'.
1.4 - Enter your correct business and user details.
1.5 - Note the username you chose and click 'Save' when complete.
1.6 - You will shortly receive an email with your temporary password.
2 - Express an interest in the tender:
2.1 - Login to the portal with the username/password.
2.2 - Click the 'ITTs Open to all Suppliers' link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier).
2.3 - Click on the relevant ITT to access the content.
2.4 - Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs page. (This is a secure area reserved for your projects only.
2.5 - You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box.
3. Responding to the tender:
3.1 - Click 'My Response' under ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining).
3.2 - All Tender documentation can be found within the eTendering portal.
3.3 - Note the deadline for completion, and then follow the onscreen instructions to complete the ITT. There may be a mixture of online and offline actions for you to perform (there is detailed online help available).
3.4 You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance, please consult the online help, or contact the Jaggaer eSourcing help desk.
* * All questions relating to this tender should be submitted via the BBC's eSourcing portal at https://bbc.bravosolution.co.uk * *
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
1 September 2025
Award criteria
| Name | Description | Type | Weighting |
|---|---|---|---|
| Quality | Please refer to tender documentation for further information |
Quality | 60% |
| Cost | Please refer to tender documentation for further information |
Cost | 40% |
Other information
Description of risks to contract performance
The contract may need to be modified to address any changes to the BBC's Government Charter when this is renewed in 2027.
Applicable trade agreements
- Government Procurement Agreement (GPA)
- Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Competitive flexible procedure
Competitive flexible procedure description
Initial Stage - Tenders recieved with minimum requirements
Intermediate Assessment of Tenders to Narrow Competition
Presentation Stage
Intermediate Assessment of Tenders to Narrow Competition
Final Tender Stage
Justification for not publishing a preliminary market engagement notice
No preliminary market engagement was conducted
Documents
Documents to be provided after the tender notice
All documents relating to this tender are available via the BBC's eSourcing portal at https://bbc.bravosolution.co.uk * *
Contracting authority
BBC (British Broadcasting Corporation)
- Public Procurement Organisation Number: PJRB-3233-GTQL
Broadcasting House, Portland Place
London
W1A 1AA
United Kingdom
Region: UKI32 - Westminster
Organisation type: Public authority - sub-central government