Section one: Contracting authority
one.1) Name and addresses
Scottish Government
Victoria Quay
Edinburgh
EH6 6QQ
Contact
Paul Brydon
Telephone
+44 1312443718
Country
United Kingdom
NUTS code
UKM - Scotland
Internet address(es)
Main address
Buyer's address
https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA10482
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
Additional information can be obtained from the above-mentioned address
one.4) Type of the contracting authority
Ministry or any other national or federal authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Marketing Services - (2022-2026)
two.1.2) Main CPV code
- 79341000 - Advertising services
two.1.3) Type of contract
Services
two.1.4) Short description
The Scottish Procurement and Property Directorate (SPPD) is the organisation tasked with procuring frameworks and contracts on behalf of Scottish public sector bodies. The current suite of Marketing Frameworks (Creative Services, Digital Marketing, Public Relations, Market Research and Events and Video Production) are due to expire on 30 June 2022.
Work has commenced in developing the procurement strategy options including canvassing of stakeholders' views. In order to complete and finalise the strategy, SPPD recognises the value of suppliers having the opportunity to contribute to this process on a non-competitive, non-judgemental basis. This request for information is aimed at collating those views from market participants. This information may be utilised in developing the procurement strategy to help deliver contractual arrangements for the suite of marketing requirements.
SPPD is using Questback to collate responses, Suppliers and other interested parties should read and complete the following Request for Information Online Questionnaire using the link below:
https://response.questback.com/scottishgovernment/bmidbbcz2r
The questionnaire will be available for all interested parties until 30 April 2021.
two.1.5) Estimated total value
Value excluding VAT: £30,000,000
two.1.6) Information about lots
This contract is divided into lots: Yes
two.2) Description
two.2.1) Title
Creative Services
Lot No
1
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UKM - Scotland
two.2.4) Description of the procurement
The Scottish Ministers wish to award a Framework Agreement for the Provision of Creative Services. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications.
two.2) Description
two.2.1) Title
Digital Marketing
Lot No
2
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKM - Scotland
two.2.4) Description of the procurement
The Scottish Ministers wish to award a Framework Agreement for the Provision of Digital Marketing Services. Digital Marketing Services include the technical and creative development of digital materials to deliver targeted messaging and engagement with identified audiences in pursuit of Framework Public Body’s objectives and where relevant, to support behaviour change. This can consist of the development, creation and delivery of digital marketing activity, records and databases as well as the creation, collation, and maintenance of digital content across all platforms and responsibility for functionality, usability and analysis of content.
two.2) Description
two.2.1) Title
Public Relations
Lot No
3
two.2.2) Additional CPV code(s)
- 79416000 - Public relations services
two.2.3) Place of performance
NUTS codes
- UKM - Scotland
two.2.4) Description of the procurement
The Scottish Ministers wish to award a Framework Agreement for the Provision of Public Relations Services. The Supplier shall provide services covering the planning, creative approach, project delivery and evaluation of Public Relations activity as required by individual Framework Public Bodies.
two.2) Description
two.2.1) Title
Market Research
Lot No
4
two.2.2) Additional CPV code(s)
- 73110000 - Research services
two.2.3) Place of performance
NUTS codes
- UKM - Scotland
two.2.4) Description of the procurement
The Scottish Ministers wish to award a Framework Agreement for the provision of Market Research Services. Market Research Services require research specialists to advise and implement a range of market and customer research activities covering many aspects of communications work. This will include the development, creation and delivery of effective and measurable marketing communications programmes as well as elements of wider activities, either individually or a combination of strategic planning, field marketing, direct marketing and partnership marketing.
two.2) Description
two.2.1) Title
Events and Video Production
Lot No
5
two.2.2) Additional CPV code(s)
- 79952000 - Event services
two.2.3) Place of performance
NUTS codes
- UKM - Scotland
two.2.4) Description of the procurement
The Scottish Ministers wish to award a Framework Agreement for the provision of Events and Video Production Services. Events and Video Production Services cover event management, exhibition Management, technical audio visual services and video production & post production services required by Framework Public Bodies.
two.3) Estimated date of publication of contract notice
30 June 2021
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section six. Complementary information
six.3) Additional information
SPPD is using Questback to collate responses, Suppliers and other interested parties should read and complete the following Request for Information Online Questionnaire using the link below:
https://response.questback.com/scottishgovernment/bmidbbcz2r
The questionnaire will be available for all interested parties until 30 April 2021.
If you’re an SME or 3rd sector organisation interested in working with the public sector, the Supplier Development Programme can help. Attached is a link to the Supplier Development Programme:
NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=649170.
(SC Ref:649170)