Scope
Description
Marketing Services
- Stepladder
Contract 1. Marketing Services
Supplier
Contract value
- £200,000 excluding VAT
- £240,000 including VAT
Above the relevant threshold
Date signed
6 November 2025
Contract dates
- 7 November 2025 to 6 November 2026
- Possible extension to 6 May 2027
- 1 year, 6 months
Description of possible extension:
Extension option to be used should competitive tender and contracts not be completed within 12 months.
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79413000 - Marketing management consultancy services
Contract locations
- UK - United Kingdom
Justification for not setting key performance indicators
Under threshold
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Direct award
Direct award justification
Additional or repeat goods, services or works - extension or partial replacement
The marketing team and procurement
completed a full competitive tender process
in Q1 2025, however, the procurement was
formally cancelled. A further competitive tender shall be run and completed in 2026.
Supplier
Stepladder Communications Ltd
- Companies House: 06902920
Cansiron House, Butcherfield Lane
Hartfield
TN7 4LD
United Kingdom
Email: cb@theave.group
Region: UKJ22 - East Sussex CC
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1
Contracting authority
The Crown Estate
- Public Procurement Organisation Number: PYYN-4743-GYVQ
1 St James Market
London
SW1Y 4AH
United Kingdom
Email: tenders@thecrownestate.co.uk
Region: UKI32 - Westminster
Organisation type: Public authority - central government