Scope
Reference
2025-780
Description
AHDB were seeking a specialist healthcare communication partner to help shape our health and nutrition strategy, providing credible evidence-based nutrition expertise to support our health care communications and stakeholder engagement plan, including the evaluations thereof, and shape wider conversations about British farming and food.
The successful agency should have experience of specialist health care communications, with a particular focus on nutrition, and be able to provide a vast depth of healthcare professional experience within their team.
Contract 1. AHDB Health Care Professional communications Agency requirements
Supplier
Contract value
- £375,000 excluding VAT
- £450,000 including VAT
Above the relevant threshold
Date signed
27 January 2026
Contract dates
- 1 April 2026 to 31 March 2027
- Possible extension to 31 March 2029
- 3 years
Description of possible extension:
1+1 options to extend
Main procurement category
Services
CPV classifications
- 79416200 - Public relations consultancy services
Contract locations
- UK - United Kingdom
Justification for not setting key performance indicators
Not over £5 million and therefore not advertised
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Supplier
HRS COMMUNICATIONS LTD
- Companies House: 12360981
- Public Procurement Organisation Number: PZDW-4749-LYZR
56 St Williams Way
Norwich
NR7 0AP
United Kingdom
Region: UKH15 - Norwich and East Norfolk
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. AHDB Health Care Professional communications Agency requirements
Contracting authority
Agriculture and Horticulture Development Board
- Public Procurement Organisation Number: PBHX-8363-MBBV
Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
United Kingdom
Region: UKG13 - Warwickshire
Organisation type: Public authority - central government