Section one: Contracting authority
one.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
Contact
Sarah Waters
Telephone
+44 2476478600
Country
United Kingdom
NUTS code
UKG13 - Warwickshire
Internet address(es)
Main address
https://defra.bravosolution.co.uk
Buyer's address
https://defra.bravosolution.co.uk
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://defra.bravosolution.co.uk
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://defra.bravosolution.co.uk
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture and Horticulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
AHDB France requirements for graphic design and communications (Website creation/Digital actions/Content creation/Print)
Reference number
2020-472
two.1.2) Main CPV code
- 79822500 - Graphic design services
two.1.3) Type of contract
Services
two.1.4) Short description
AHDB France is the French office of AHDB located in Fontainebleau, France. The winning agency must speak fluent French as 95% of the documents produced will be French, with 5% English, and therefore preferable that the supplier is based in France. The scope of work includes website design, wording and creative skills, as well as digital actions aimed at increasing the visibility and awareness of the UK Beef and Lamb in France. Pricing must be quoted in Euros
two.1.5) Estimated total value
Value excluding VAT: 270,000 EUR
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 72413000 - World wide web (www) site design services
two.2.3) Place of performance
NUTS codes
- FR - FRANCE
Main site or place of performance
France
two.2.4) Description of the procurement
AHDB France wishes to select a digital agency which specializes in the food sector. This agency must be able to meet the needs of AHDB in terms of 4 main areas, as listed below:
1 - Website design /update (graphic design) + SEO
2 - Digital Content creation (articles, recipes videos)
3 - Digital promotion and communication activities in general, aimed at the general public and professionals through social media (FB/INSTA/PIN), traffic levers...
4 - Print Production: presenters, cutting guides, posters, labels, recipe booklets, invitations, marketing documents, adverts in trade magazines, logos…
95% of this contract will be French, and therefore the agency must be fluent in written and verbal.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: 270,000 EUR
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
28 June 2021
End date
27 June 2024
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
three.2) Conditions related to the contract
three.2.2) Contract performance conditions
As mentioned within the specification
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
14 May 2021
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
French
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
14 May 2021
Local time
1:00pm
Place
AHDB HQ
Information about authorised persons and opening procedure
Procurement Managers
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
AHDB
Stoneleigh Park
Kenilworth, Warwickshire
CV8 2TL
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Defra
Noble House, 17 Smith Street
Westminster, London
SW1P 3JR
Country
United Kingdom