Section one: Contracting authority
one.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
Telephone
+44 2476478600
Country
United Kingdom
NUTS code
UKG13 - Warwickshire
Internet address(es)
Main address
Buyer's address
https://defra.bravosolution.co.uk/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture and Horticulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
AWARDED - PR representation/activity on behalf of AHDB for the French market
Reference number
2020-446
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.1.4) Short description
AHDB are looking for a PR agency to deliver Press and PR services, such as organising events to increase visibility of QSM in France in both retail and foodservice sectors.
This will be for the contract period of 1 year with the option to extend for a further 3 periods of 12 months each, if required. AHDB France works to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, Red Tractor and the Protected Geographical Indication (PGI) West Country (beef and lamb).
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: 960,000 EUR
two.2) Description
two.2.3) Place of performance
NUTS codes
- FR - FRANCE
Main site or place of performance
France
two.2.4) Description of the procurement
AHDB are looking for a PR agency to deliver Press and PR services, such as organising events to increase visibility of QSM in France in both retail and foodservice sectors.
two.2.5) Award criteria
Quality criterion - Name: Technical / Weighting: 85
Cost criterion - Name: Price / Weighting: 15
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 247-615622
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
Contract No
2020-446
Title
Provision of QSM PR activity in France
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
12 March 2021
five.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from tenderers from other EU Member States: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Vivactis Public Relations
114 Avenue Charles de Gaulle, Neuilly-sur-Seine, Paris, 92200, France
Neuilly-sur-Seine
92200
Country
France
NUTS code
- FR - FRANCE
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 960,000 EUR
Total value of the contract/lot: 960,000 EUR
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
AHDB
Stoneleigh Park
Kenilworth, Warwickshire
CV8 2TL
Country
United Kingdom
Internet address
six.4.2) Body responsible for mediation procedures
Defra
Nobel House, 17 Smith Square
Westminster, London
SW1P 3JR
Country
United Kingdom