Section one: Contracting authority
one.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
Contact
Sarah Waters
Telephone
+44 2476478600
Country
United Kingdom
NUTS code
UKG13 - Warwickshire
Internet address(es)
Main address
Buyer's address
https://defra.bravosolution.co.uk/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture and Horticulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Representation work for the Belgium market
Reference number
2020-447
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.1.4) Short description
AWARDED - AHDB France works to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, Red Tractor and the Protected Geographical Indication (PGI) West Country (beef and lamb). To support this, AHDB requires the delivery of a comprehensive marketing and communication plan.
Representative must live in Belgium or have a commercially based office
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: 560,000 EUR
two.2) Description
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- BE - BELGIUM
Main site or place of performance
Belgium
two.2.4) Description of the procurement
The Belgian retail market for lamb is small and mainly supplied with imported lamb. Nevertheless this market is open to more volumes and more added value in terms of marketing.
AHDB wishes to differentiate beef and lamb produced under assurance schemes with supporting brands such as the QSM – Agneau St George and Boeuf St George, Red Tractor and PGI West Country, possibly “Food is Great” or similar alternatives.
two.2.5) Award criteria
Quality criterion - Name: Technical / Weighting: 85
Cost criterion - Name: Price / Weighting: 15
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 242-600262
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
Contract No
2020-447
Title
AWARDED - REPRESENTATION WORK FOR THE BELGIUM MARKET
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
12 March 2021
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Business Solutions - Vivactis Benelux
57 Av. Gustave Demey, Auderghem, Belgium, 1160
Auderghem
1160
Country
Belgium
NUTS code
- BE - BELGIUM
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: 560,000 EUR
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
AHDB
Stoneleigh Park
Kenilworth, Warwickshire
CV8 2TL
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Defra
Noble House, 17 Smith Square
Westminster
SW1P 3JR
Country
United Kingdom