Section one: Contracting authority
one.1) Name and addresses
WEST MIDLANDS GROWTH COMPANY LIMITED
16 Summer Lane
BIRMINGHAM
B19 3SD
Contact
Charlene Joseph
Country
United Kingdom
NUTS code
UKG31 - Birmingham
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
An Advertising and Communications Partnership with insidethegames.biz
Reference number
2021-WMGC-0119
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
A decision is sought on the direct award for an advertising and communications partnership with Insidethegames.biz to enable us to market Birmingham and the West Midlands to influential decision makers and opinion formers within the Major Sporting event sector.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £26,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKG3 - West Midlands
Main site or place of performance
As the crows flies from B19 post code.
two.2.4) Description of the procurement
Our BAT programme headline KPI is to attract 8 Major Sporting Events by 2027 and one of the headline priorities outlined in our Major Sporting Event Strategy 2021 -2027 is to;
Strengthen the WM identity as a Major Sporting Event host region of choice in the UK and Internationally by developing a compelling offer for event organisers and rights holders, sports fans and visitors.
With international Covid travel restrictions still in place for the foreseeable future, we need to find an effective way of 'getting our message out there' and building awareness and attracting interest amongst the global sporting events sector.
insidethegames.biz is the pre-eminent publication in the Major Sporting Events sector, followed and read globally by influential decisionmakers and opinion-formers including;
• IOC members and its Executive Board
• International Sports Federations and their National Federations
• National Olympic Committees
• Sport Industry professionals
• Bid Cities and their consultants
• Sports journalists, sports media and sponsors
• Students and sports fans
• Heads of State, Governments and Royalty
For four years (2016, 2017, 2018 and 2019) insidethegames.biz was named the most-followed media organisation in the world in the Burnson, Cohn and Wolfe (BCW) global media agency. It was also ranked 1st on the BCW Sport Media Sources 'Most Followed' by International Sports Federations on Twitter.
insidethegames.biz has a following of over 47,000 subscribers who receive daily email e-alerts and a Weekly Editors' Choice which is a round-up of the most important news stories of the week in the world of sport.
It is a niche publication targeted directly at the audience we need to reach and influence in order to promote Birmingham and the West Midlands as a host region of Major Sporting Events.
We are working with our media and communications partners DRP to develop marketing assets and promotional resources which will outline our 'compelling offer' in the West Midlands including world class venues, cultural and tourism attractions and the hospitality sector.
This partnership with insidethegames.biz will compliment this work by providing the ideal media channel and platform to extensively market and promote our offer directly to the decision makers and influencers in this key period leading up to, during and post Birmingham Commonwealth Games 2022.
Insidethegames.biz has a large global reach with
• Monthly page impressions: 14,814,363
• Monthly visits: 2,991,062
• Monthly unique visitors: 1,701,036
• Daily page views per visitor: 9.92 pages
The nature of this partnership with insidethegames.biz will also provide us with an opportunity to 'tell our story' through an accompanying series of editorial pieces, which we will plan content for and where we can, for example, publish interviews with key individuals from within the Growth Company and amongst our regional venues and key stakeholders.
A 12 month contract with insidethegames.biz will deliver;
• A dedicated and branded sub section for West Midlands Growth Company on the Birmingham 2022 Sponsored Section to include information relating to sporting venues, partner initiatives, host locations, city wide offers et al
•Monthly editorial support on insidethegames.biz. with 2 guaranteed news stories a month directed by WMGC
• A 'Big Read' feature article per quarter with topic agreed with insidethegames.biz Editor and to include an interview with Senior Management at WMGC (with option to sponsor and carry WMGC brand)
• Bi-monthly or quarterly blogs featured on insidetheblogs submitted by WMGC
• WMGC to have a dedicated section on the Daily EAlert in 2022, 2 times before the Commonwealth Games
With ongoing Covid related international travel restrictions still in place for the foreseeable future, and face to face meetings and familiarisation visits curtailed, this digital and media platform provides an ideal vehicle to build awareness, stimulate interest and invite approaches from Major Sporting Event rights holders, International Federations and Governing Bodies of Sport in the lead up to, during and post B2022 Commonwealth Games.
It will make a significant contribution to our target of attracting 8 Major Sporting Events by 2027.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The services can be provided only by a particular economic operator for the following reason:
- absence of competition for technical reasons
Explanation:
t is the intention of WMGC Ltd to directly award Insidethegames.biz contract due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition and protection of exclusive rights under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used and this request also falls within Regulation 32 (5) delivery of services by an existing supplier to where competition is absent due to technical reasons. Furthermore, there is protection of exclusive rights, including intellectual property rights where there is no reasonable alternative or substitutes that exists and the absence of competition is not the result of an artificial narrowing down of the
parameters of the procurement. In the case of this procurement competition is absent and only one supplier can provide the expertise required to produce the product or has capacity to complete on the scale required.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
Section five. Award of contract
Contract No
2021-WMGC-0119
Title
An Advertising and Communications Partnership with insidethegames.biz
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
11 January 2022
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Dunsar Media Company Ltd
Suite 9/15, 4th Floor Acorn House, Midsummer Boulevard
Milton Keynes
MK9 3HP
Country
United Kingdom
NUTS code
- UKJ13 - Buckinghamshire CC
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £26,000
Total value of the contract/lot: £26,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Commercial Working Group
16 Summer Lane
Birmingham
B19 3SD
Country
United Kingdom