Scope
Reference
VA/CON/F25/60
Description
We are launching our new museum in east London on April 18, 2026. The launch of V&A East Museum is a pivotal moment for the V&A. It presents a unique opportunity to attract both existing and entirely new audiences. We needed a holistic media strategy that will not only attract entirely new audiences but also span the launch of the Museum and its inaugural temporary exhibition - The Music is Black: A British Story. In order to reach these new audiences who wouldn't normally consider going to a Museum, we needed a bespoke media campaign that would show up unlike any campaign the target audience will have experienced from a museum.
For this campaign, we opted to use Manning Gottlieb OMD (a division of OMD Group Limited) as the provider of Media Services under CCS framework agreement RM6123. We chose this framework as it offered a compliant and speedy route to market with a single supplier that had an excellent reputation, and our initial conversation with them showed that they could meet their brief.
Despite our intention to use the CCS framework, it has since emerged that this is not feasible for the reasons set out in the associated transparency notice.
Contract 1
Supplier
Contract value
- £299,875 excluding VAT
- £359,850 including VAT
Above the relevant threshold
Award decision date
27 January 2026
Standstill period
- End: 5 February 2026
- 8 working days
Earliest date the contract will be signed
6 February 2026
Contract dates (estimated)
- 7 February 2026 to 6 August 2026
- 6 months
Main procurement category
Services
Options
The right to additional purchases while the contract is valid.
Option to vary the media required for the campaign to allow for flexibility
CPV classifications
- 79341000 - Advertising services
Contract locations
- UKI - London
Procedure
Procedure type
Direct award
Supplier
OMD GROUP LIMITED
- Companies House: 02078820
- Public Procurement Organisation Number: PZNX-4753-GTZL
Bankside 3, 90-100 Southwark Street
London
SE1 0SW
United Kingdom
Email: mgomdgovernment@manninggottliebomd.com
Website: https://www.mgomd.com/
Region: UKI44 - Lewisham and Southwark
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1
Contracting authority
Victoria and Albert Museum
- Public Procurement Organisation Number: PQLN-4536-WVGN
Cromwell Road
London
SW7 2RL
United Kingdom
Email: procurement@vam.ac.uk
Region: UKI33 - Kensington & Chelsea and Hammersmith & Fulham
Organisation type: Public authority - central government