Section one: Contracting authority
one.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
Telephone
+44 2476478600
Country
United Kingdom
NUTS code
UKG13 - Warwickshire
Internet address(es)
Main address
Buyer's address
https://defra.bravosolution.co.uk/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture and Horticulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
AWARDED - Representation work on behalf of AHDB covering Poland and Czech Republic
Reference number
2020-445
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.1.4) Short description
AWARDED - AHDB Exports is looking for a Polish/English speaking representative to develop the Polish, Hungarian, Finnish and Czech Republic market for British lamb and beef.
The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Polish, Hungarian, Finnish and Czech Republic market.
This will be for the contract period of 1 year with the options to extend for a further 3 periods of 12 months each. After this, the opportunity will be put out to tender again.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: 680,000 EUR
two.2) Description
two.2.3) Place of performance
NUTS codes
- PL - POLAND
Main site or place of performance
Poland
two.2.4) Description of the procurement
Promotional campaigns and events aimed at the Polish and Czech Republic meat trade, butchery and food service sectors. We expect the delivery of at least five promotional events each financial year including food exhibitions.
Retail support activities. This may include in-store promotions at selected retail outlets and POS.
PR and advertising activities, including the production of promotional materials
Digital activity. This includes content management, content generation
two.2.5) Award criteria
Quality criterion - Name: Technical / Weighting: 85
Cost criterion - Name: Price / Weighting: 15
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 247-615621
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
Contract No
2020-445
Title
AHDB Representative for Poland and the Czech Republic (principally covering Beef and Lamb markets)
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
24 March 2021
five.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from tenderers from other EU Member States: 2
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
i-Blue Marketing Ltd
ul. Golebia 27
Podkowa Lesna
05-807
Country
Poland
NUTS code
- PL - POLAND
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 680,000 EUR
Total value of the contract/lot: 680,000 EUR
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
AHDB
Stoneleigh Park
Kenilworth, Warwickshire
CV8 2TL
Country
United Kingdom