Scope
Reference
PRC032
Description
WRAP is seeking to establish a Digital Framework to support our in-house Marketing & Communications team and wider organisation. The framework will provide specialist expertise and overflow capacity for digital services. This ITT invites qualified agencies and freelancers to tender for inclusion in the framework. WRAP aims to contract with a mix of agencies, and freelancers for flexible, responsive and high-quality digital support.
The Digital Framework has 3 distinct lots: Digital Strategy and Marketing (Lot 1), Content-led Websites (Lot 2), Digital Applications and Services (Lot 3). It is acceptable for a supplier to sit within multiple Lots. The nature of our activities requires a trusted pool of digital suppliers capable of delivering high-impact, high quality work, sometimes on short timelines. This ITT follows a pre-market engagement (November 2025) and reflects the needs and structure informed by that exercise.
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Commercial tool
Establishes an open framework
Total value (estimated)
- £2,700,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 April 2026 to 31 March 2029
- 3 years
Main procurement category
Services
CPV classifications
- 72000000 - IT services: consulting, software development, Internet and support
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
Lot 1. Digital Strategy and Marketing
Description
WRAP are looking to work with both agencies and individual freelancers for flexible, responsive and high-quality digital support. Working closely with our inhouse digital, creative, marketing & delivery teams Lot 1 (Digital Strategy and Marketing) will provide access to strategic and delivery specialist expertise and overflow capacity for digital services. Work packages will range in scope and span both longer-term strategic projects and quick turnaround tactical needs.
Lot value (estimated)
- £900,000 including VAT
Framework lot values may be shared with other lots
Same for all lots
CPV classifications and contract dates are shown in the Scope section, because they are the same for all lots.
Lot 2. Content-First Websites, Design & Maintenance
Description
WRAP requires suppliers capable of delivering the full lifecycle of complex, content-rich website projects. Working alongside digital and creative teams, Lot 2 (Content-First Websites, Design & Maintenance) will provide discovery, design and development capacity, expertise in core CMS integration (e.g., Drupal/Contentful/Wordpress), and required back-end integration with third party APIs. The scope covers discovery, UX, responsive front-end and back-end development, ongoing platform security patching, and continuous performance optimisation for core websites.
Lot value (estimated)
- £750,000 including VAT
Framework lot values may be shared with other lots
Same for all lots
CPV classifications and contract dates are shown in the Scope section, because they are the same for all lots.
Lot 3. Digital Applications and Services
Description
WRAP requires highly specialised agencies to build and maintain data-intensive, complex, custom digital products and services (including APIs) that sit outside the core CMS, ensuring excellent user experience (UX) for high-value applications. Working alongside digital and specialist teams, Lot 3 (Digital Applications and Services) will provide discovery, design and development capacity. The scope covers discovery, design, responsive front-end and back-end development, ongoing platform security patching, and continuous performance optimisation for digital applications and services.
Lot value (estimated)
- £1,050,000 including VAT
Framework lot values may be shared with other lots
Same for all lots
CPV classifications and contract dates are shown in the Scope section, because they are the same for all lots.
Framework
Open framework scheme end date (estimated)
31 March 2034
Maximum number of suppliers
16
Maximum percentage fee charged to suppliers
0%
Framework operation description
Work awarded under the Framework will be on a call-off basis and awarded either through a mini-competition or direct award. Call-off agreements under the Framework may vary in size and duration.
See Section 7 & 11 in the ITT Document for further information.
Award method when using the framework
Either with or without competition
Contracting authorities that may use the framework
Establishing party only
Participation
Particular suitability
Lot 1. Digital Strategy and Marketing
Lot 2. Content-First Websites, Design & Maintenance
Lot 3. Digital Applications and Services
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Enquiry deadline
6 February 2026, 1:00pm
Submission type
Tenders
Deadline for requests to participate
6 February 2026, 1:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
20 March 2026
Award criteria
| Name | Type | Weighting |
|---|---|---|
| Written Proposal | Quality | 65% |
| Price | Price | 25% |
| Social Value | Quality | 10% |
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Competitive flexible procedure
Competitive flexible procedure description
1st Stage - Selection Questionnaire (open to all interested applicants)
2nd Stage - Tender incl. Bid Quotation (for shortlisted applicants only)
Contracting authority
Waste & Resources Action Programme
- Public Procurement Organisation Number: PCTJ-5948-ZJZV
Ground Floor, Blenheim Court, 19 George Street
Banbury
OX16 5BH
United Kingdom
Region: UKJ14 - Oxfordshire
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)