Section one: Contracting authority
one.1) Name and addresses
Bath Spa University
Newton Park House, Newton Park, Newton St Loe
Bath
BA2 9BN
Contact
Procurement
Telephone
+44 1225875875
Country
United Kingdom
NUTS code
UKK12 - Bath and North East Somerset, North Somerset and South Gloucestershire
Internet address(es)
Main address
one.3) Communication
Additional information can be obtained from another address:
Bath Spa University
Newton Park, Newton St Loe
Bath
BA2 9BN
Contact
Colin Scoines
c.brestrich-scoines2@bathspa.ac.uk
Country
United Kingdom
NUTS code
UKK12 - Bath and North East Somerset, North Somerset and South Gloucestershire
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Digital marketing services and digital media buying
Reference number
CS020
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
- QA09 - For advertising by means of coupons
- QA08 - For advertising on posters
- QA07 - For advertising in magazines
- QA06 - For advertising in newspapers
- TA11 - For trade-advertising material
- QA05 - For advertising in cinemas
- QA04 - For advertising on the Internet
- QA03 - For advertising on television
- QA02 - For advertising on radio
two.1.3) Type of contract
Services
two.1.4) Short description
Marketing activities.
We are looking to tender various marketing activities, separating this into separate Lots, potentially Media Buying and Digital Media Services.
Primarily support the Marketing and Digital team's work and offer resources and capability directly to all our Schools and departmentse.
We are considering if we are to award suppliers onto a framework arrangement or contract to multiple suppliers.
two.1.5) Estimated total value
Value excluding VAT: £450,000
two.1.6) Information about lots
This contract is divided into lots: Yes
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:
As a PIN the is an early supplier engagement. The separation of services to Lots has yet to be decided
two.2) Description
two.2.1) Title
Marketing management consultancy services.
Lot No
1
two.2.2) Additional CPV code(s)
- 79413000 - Marketing management consultancy services
- QA09 - For advertising by means of coupons
- QA08 - For advertising on posters
- QA07 - For advertising in magazines
- QA06 - For advertising in newspapers
- TA11 - For trade-advertising material
- QA05 - For advertising in cinemas
- QA04 - For advertising on the Internet
- QA03 - For advertising on television
- QA02 - For advertising on radio
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
two.2.3) Place of performance
NUTS codes
- UKK12 - Bath and North East Somerset, North Somerset and South Gloucestershire
Main site or place of performance
Bath and North East Somerset, North Somerset and South Gloucestershire
two.2.4) Description of the procurement
Marketing management consultancy services.
Review analytics data spend and advisement performance.
Advice on marketing solutions.
Purchase additional services
Purchases additional Digital Marketing and Advertising services
two.2) Description
two.2.1) Title
Digital Media Services
Lot No
2
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
- QA09 - For advertising by means of coupons
- QA08 - For advertising on posters
- QA07 - For advertising in magazines
- QA06 - For advertising in newspapers
- TA11 - For trade-advertising material
- QA05 - For advertising in cinemas
- QA04 - For advertising on the Internet
- QA03 - For advertising on television
- QA02 - For advertising on radio
two.2.3) Place of performance
NUTS codes
- UKK12 - Bath and North East Somerset, North Somerset and South Gloucestershire
Main site or place of performance
Bath and North East Somerset, North Somerset and South Gloucestershire
two.2.4) Description of the procurement
Digital Media Buying and Advertising
two.3) Estimated date of publication of contract notice
31 March 2022
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section six. Complementary information
six.3) Additional information
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=664909316
GO Reference: GO-2022310-PRO-19757911